Gyaneshwar Kunchem

About

Currently pursuing a Bachelor of Business Administration at Andhra University, I have gained valuable experience through internships in project management, market research, and digital marketing. As a Project & Strategy Intern at A-Hub, I coordinated logistics for an international conference and assisted in grant analysis studies. My role as a Market Research Intern at ITC Limited involved conducting competitive analysis and developing strategic marketing methods to enhance ITC's market presence. At Purple Digital, I honed my digital marketing skills by managing social media strategies and enhancing client engagement through SEO tactics. My educational background from Sri Prakash Vidyaniketan and practical experiences have equipped me with a strong foundation in business administration and strategic planning, preparing me for future challenges in the business world.

Experience

• Project & Strategy Intern · a-hub09-01-2024 – 10-01-2024

  As a Project & Strategy Intern at A-Hub, I worked on projects that helped me improve my skills in project management, strategy planning, and team collaboration. My internship involved managing participant registration for the EESS 2024 International Conference, coordinating with over 240 attendees, and leading an eight-person volunteer team to guarantee smooth check-ins and on-site support. I created and maintained paperwork to track participant data, coordinated logistics including supervising speaker sessions, coordinating venue layout, and ensuring adequate resources were available for smooth event operations. Additionally, I assisted the Institution Innovation Council (IIC) with grant analysis studies, discovering financing opportunities, and evaluating qualified enterprises for growth efforts. I also participated in hackathons and spoke with PUM Global specialists to obtain knowledge of strategic funding and innovation strategies.

• Market Research Intern · ITC Limited03-01-2024 – 03-01-2024

  As an industry Market Research Intern at ITC, I conducted in-depth research of the company's competitive position in Visakhapatnam's bakery market, providing valuable insights for strategic growth. My responsibilities included conducting on-site visits at 65 bakeries to collect primary data on consumer preferences, product turnover, and competitive brand presence. I evaluated ITC's market share in comparison to important competitors such as Britannia and Parle, using SWOT analysis and Porter's Five Forces model to examine brand positioning and consumer behaviour. I developed focused marketing methods to increase ITC's visibility, such as internet campaigns, in-store promotions, and local sponsorships. I also proposed staff training to promote upselling and client interaction, with the goal of increasing ITC's footprint in high-growth markets. I organised detailed records of sales data and consumer feedback, resulting in data-driven plans for expanding ITC's market reach and driving product innovation.

• Digital Marketing Intern · Purple Digital10-01-2022 – 11-01-2022

  During my 45-day internship with Purple Digital, I gained practical experience in numerous aspects of digital marketing and social media strategy. My primary responsibilities included creating social media calendars, scheduling posts, investigating popular hashtags, and managing client accounts to increase online engagement. I designed posts and templates, contributed to Purple Digital's company profile paper, and helped create email templates for client marketing. I identified target audiences and conducted research to enhance potential client leads. I also assisted with resume screening and identifying applicants for client vacancies, thus aiding recruitment efforts. To maximise reach, I used SEO tactics to increase content visibility, explored Facebook groups for brand promotion, and analysed social engagement. This internship helped me develop core skills in SEO, content development, and client communication while also introducing me to the larger digital marketing world.

Education

• Andhra UniversityBachelor of Business Administration - BBA, Business Administration and Management, General
• Sri Prakash VidyaniketanIntermediate, MPC
• Sri Prakash VidyaniketanIntermediate (10 +2)

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