Hanna Leighton

About

As a results-driven Client Success Manager at SMA Marketing, I bridge the gap between digital strategies and client success. My passion lies in educating and empowering clients, ensuring their goals are exceeded through strategic planning and seamless execution. Collaborating closely with department heads, I tailor solutions that drive impactful results while fostering strong, growth-oriented relationships. Beyond my role at SMA, I thrive as a freelance Social Media Marketer, crafting targeted content and strategies that resonate with audiences and amplify brand presence across platforms. My career journey has been diverse and enriching. At Southern Roots Properties, I played a pivotal role as a Team Coordinator, managing daily operations with a focus on social media and client relations, honing my ability to ensure smooth team dynamics and client satisfaction. At Big Brothers Big Sisters of Middle Tennessee, I served as a Program Specialist, facilitating and growing mentoring programs that left a lasting impact. I’m proud to have relaunched a high school program, fostering a renewed culture of mentorship and volunteerism. My early career began at Grace Baptist Church, where I transitioned from Worship Leader to Communications Director and Correspondence Secretary. Here, I developed skills in graphic design, social media management, and team coordination, laying the foundation for my career in communications and project management. My success is driven by key strengths: • Resourcefulness: I excel at finding innovative solutions, ensuring projects move forward smoothly and efficiently. • Innovation & Creativity: I bring fresh ideas to the table, constantly seeking new ways to engage audiences and drive results. • Caring & Passionate: I'm deeply committed to the success and well-being of my clients and colleagues, always going the extra mile. • Dedication: Whether managing a large-scale project or fine-tuning the details of a campaign, I work with unwavering dedication. Balancing 3+ jobs while attending school, I graduated with honors and no student debt. Active in my church and blessed with a supportive husband and family, I strive daily to be better than I was the day before.

Experience

• Customer Success Manager/Social Media Manager · SMA Marketing05-01-2024

  Primary liaison for new and existing clients at SMA, educating on digital marketing strategies and ensuring goal achievement. Collaborate with department heads to relay client needs, develop strategies, and oversee execution. Dedicated to delivering exceptional service and fostering growth, ensuring impactful results through strategic planning, seamless execution, and effective project management. Create organic social media strategies along with the content creation and copywriting.

• Marketing manager · Cope & Associates Realty & Auction03-01-2024 – 07-01-2024

  Full control of social media management including content creation for video and static graphics, website management, digital marketing, and email marketing. Additionally, responsible for designing marketing materials for direct mail, social media, and email newsletters, as well as creating paid ads on Facebook and Instagram.

• Team Coordinator · Southern Roots Properties10-01-2023 – 03-01-2024

  Client focused work; communicating with clients on the transaction process, connecting with vendors. Social media management, content creation both video and static graphics.

• Graphic designer · LaRose’s Dozens11-01-2021 – 12-01-2021

  Project-based client freelance work. Created brand design and business logo.

• Marketing Specialist · Turning Point Farm LLC08-01-2021

  Created various on-brand publications and social media content (static graphics). Created business logo and brand design. Created website and improved SEO. Created Google business profile local listing. Ongoing social media marketing. Website management. GBP management. Google Ads set up & management.

• Website designer · Restore Construction11-01-2020 – 03-01-2021

  Project-based client freelance work. Created a website using Wix. Coached client to update the website herself to provide sustainability.

• Communications Director/worship leader · Grace Baptist Church06-01-2015 – 06-01-2019

  Served as worship leader for 4 weekly services. Performed expanded roles as Correspondence Secretary and Communications Director. Handled social media that included creating various content, and publications, managing website, and editing videos/audio. Oversaw scheduling volunteers and creating teams. Facilitated getting new members involved in church life with 2000+ members.

Education

• Austin Peay State UniversityBachelor’s Degree, Social Work

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