Hannah Blum

About

I help lifestyle, fashion, and wellness brands grow engaged communities on TikTok, Instagram, and Facebook. With nearly 3 years of experience, I’ve scaled audiences, boosted sales, and built loyal customer relationships through a mix of creativity, strategy, and high-touch customer service. ✨ Proven Results: - onewith swim (Shark Tank–featured): Manage TikTok + Facebook communities daily, handling DMs, comments, and creator content. Create branded Reels and eye-catching Instagram graphics that boost engagement and align with brand aesthetics. Write the weekly blog to improve SEO, boosting organic traffic and visibility. Oversee the customer service inbox daily, maintaining a friendly, on-brand voice. - Kaizen Food Co: Grew Instagram from 63k → 115k followers in one year through daily engagement, influencer partnerships, and community-driven content. Produced Reels and TikToks that boosted reach, built a PR list nearly from scratch, and managed 80+ creator partnerships to drive visibility and sales. 📌 What I Offer: - Social media community management (DMs, comments, tags, mentions) - Short-form video content creation: TikToks & Reels - Graphic design for social (Canva) - Copywriting: captions, hooks, blogs, and email campaigns (Klaviyo) - Customer service management (email inbox, support tickets, inquiries) I’m passionate about building online communities where followers feel seen, valued, and connected to the brand. If you’re looking for someone who can create content, manage communities, and deliver excellent customer service, let’s talk!

Experience

• Customer Service & Content Coordinator · onewith swim2023

  Maintains customer service inbox daily, tailoring personalized responses for up to 220 requests such as general inquiries, return/exchange requests, order adjustments, product issues, and influencer campaigns. Builds a library of responses that exercise brand voice to use for customer interactions via email and Meta. Aids implementation of new software or technology to support customer service functionalities, such as the chatty AI chatbot and Typeform. Creatively utilizes Canva to craft eye-catching content for Instagram and email campaigns. Writes and publishes blog weekly, and publishes press blog on an ad hoc basis, effectively utilizing keywords for best SEO strategies to drive new business development. Boosted keywords to the #1 organic Google search result and increased website visibility in 1 week by 45% through effective SEO marketing. Generates responses to both positive and negative reviews collected on the website to build consumer trust and loyalty.

• Social Media Community Manager · Kaizen Food Company/Shredhappens11-01-2023 – 03-01-2025

  Create content and social media calendars and develop and implement social media strategies to increase brand awareness and engagement across multiple platforms, including Instagram, Facebook, and TikTok. Respond to comments and direct messages promptly, ensuring high levels of customer satisfaction and community engagement. Create effective outreach campaigns and maintain partnerships with 80+ influencers and affiliates to create authentic and compelling content for social media and ads, boosting reach and visibility. Oversee paid influencer campaigns, including creating contracts and campaign briefs to ensure the campaign is successful. Curate weekly newsletter in Klaviyo, including an e-book campaigns that generate 10k+ signups each. Coordinate social media campaigns and giveaways internally and through brand partnerships, increasing user participation and brand loyalty. Train and oversee interns on social media best practices and tools, enhancing overall team efficiency and effectiveness. Curate voiceover scripts using catchy hooks to boost virality. Effectively utilize Buffer, a scheduling tool, to publish Facebook content and boost engagement. Routinely update Shopify store locator based on wholesale partnerships.

• Travel Counselor · Odysseys Unlimited2022-11-01 – 2023-05-01

  Provided professional assistance for incoming guest telephone calls for service and sales while maintaining the highest degree of telephone etiquette. Collaborated with co-workers to achieve service goals and foster a positive work environment. Operated several systems to perform administrative responsibilities such as quality assurance and data entry.

• In-Store Shopper · Whole Foods Market2022-02-01 – 2022-11-01

  Exceeded shopping metrics to fulfill online orders efficiently, accurately, and urgently, ensuring customer delight. Assisted in other departments as required.

• Guest Experience Associate · AutoCamp2021-05-01 – 2021-08-01

  Checked in up to 90 guests per day, forming meaningful connections to ensure a unique hospitality experience. Settled bills upon checkout and issued refunds when necessary, while working to clear the accounting ledger.

• Sales Associate · Billabong2020-01-01 – 2020-03-01

  Developed expert-level product knowledge of women’s and men’s apparel to meet the needs of customers from all over the world.

• Life Cafe Team Member · Life Time Inc.2019-06-01 – 2020-01-01

  Worked on register, prepared shakes, smoothies, coffee, and light food preparation.

• Tennis Instructor · Dedham Health and Athletic Complex2016-09-01 – 2018-06-01

  Provided instruction to groups of eight students four to twelve years old. Communicated effectively with other coaches and parents to maintain positive relationships. Created weekly education plans that satisfied the needs of the students, allowing them to excel.

Education

• Isenberg School of Management, UMass AmherstBachelor of Business Administration - BBA, Marketing
• University of Massachusetts AmherstBachelor of Business Administration - BBA, Marketing
• Istituto Lorenzo de'​ MediciMarketing
• University of Hawaii at ManoaMarketing
• University of Oxford

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