Hannah Moffitt

About

With a Bachelor's degree in Marketing from Florida Gulf Coast University, I have cultivated a diverse career in content creation and social media management. Currently, I am a self-employed Content Creator, developing engaging content to enhance personal branding. As a Freelance Affiliate Social Media Manager, I organize content and track performance indicators to boost affiliate sales and brand awareness. Previously, I managed social media for WeHa Brewing and Roasting Co, increasing their online following by over 2000 through strategic content initiatives. At Affinitiv Advertising, I managed advertising strategies for 23 clients, ensuring high ROI and timely delivery of quality assets. My early career included a role as a Communication Assistant at The Club at Mediterra, where I supported communication strategies and member engagement. My experience spans across various platforms, focusing on brand alignment and community engagement.

Experience

• Content Creator · Self-employed07-01-2024

  As a Content Creator, responsible for developing engaging content across various platforms to enhance personal brand and reach.

• Freelance Affiliate Social Media Manager · Freelance09-01-2023

  Enhances affiliate social media presences through content organization, creating clear product categories for customers resulting in high brand awareness and an overall increase in affiliate sales. Creates and implements engaging affiliate social media content, tracking key performance indicators such as order conversions in order to present client analytics to brands and ensure high return on investment (ROI). Manages content calendars for clients to ensure tasks are being completed, resulting in all brand assets being submitted in a timely manner. Collaborates with clients on strategies for both organic and sponsored content to ensure each piece of content aligns with their brand, stays on trend, and is engaging for their community. Sources and outreaches to brands that align with clients to pitch them for upcoming collaborations based on high performing affiliate analytics as well as client and community interest.

• Social Media Manager · WeHa Brewing and Roasting Co05-01-2023 – 01-01-2024

  Managed Instagram, Facebook, and TikTok pages for the business to build better brand awareness and help drive traffic into the store. Ideated and launched over 20 pieces of organic content in order to promote the business, product, and overall brand awareness resulting in an increased online following of over 2000 people. Performed market research to create a content and product strategy for exclusive monthly specials offered to ensure our product and the content surrounding it was relevant and engaging with our community.

• Junior Account Executive · Affinitiv Advertising04-01-2022 – 08-01-2023

  Managed a portfolio of 23 clients, leading their advertising strategies within Paid Social, Television, Radio, YouTube, and Organic Social resulting in high return on investments (ROI) month over month. Led cross-departmental collaboration on client assets such as copywriting, production, and graphic design to ensure every department had a clear understanding of their role in the project resulting in high quality advertising assets that were always delivered on time to the client with minimal revisions requested. Wrote and organized detailed creative briefs to be used cross-departmentally on projects, providing clear direction and ensuring timely delivery of high-quality materials. Reported monthly on client analytics through each form of media and presented strategy adjustments as necessary.

• Communication Assistant · The Club at Mediterra01-01-2022 – 04-01-2022

  As a Communication Assistant, likely contributed to internal and external communication efforts, supporting the club's communication strategies and member engagement.

Education

• Florida Gulf Coast UniversityBachelor's degree, Marketing
• East Lake High School

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