About
Results-driven Social Media Director with over 3 years of experience in developing and implementing successful social media strategies. Proven track record of increasing brand awareness, engagement, and driving traffic to websites. Seeking a challenging position where I can leverage my skills to enhance a company's online presence Colleagues describe me as a progressive, driven, down-to-earth, innovation and content expert who can be relied on to offer superior solutions that deliver impactful results on time and under budget.
Experience
- Social Media Manager · EverEffect - Digital Marketing Agency05-01-2022
Developed and implemented comprehensive social media strategies to increase brand awareness and engagement, resulting in a 50% growth in followers over a six-month period. Managed a team of social media specialists to create and publish content across multiple platforms, ensuring consistent messaging and brand voice. Analyzed data and performance metrics to track the effectiveness of social media campaigns, making data-driven decisions to optimize content and drive user engagement. Cultivated relationships with influencers and industry partners to expand the reach of social media initiatives, resulting in a 25% increase in referral traffic to company websites.
- Social Media Coordinator · EverEffect - Digital Marketing Agency06-01-2021 – 05-01-2022
Created and implemented social media content calendar, resulting in a 20% increase in engagement and a 15% growth in followers. Developed and managed social media advertising campaigns, leading to a 30% increase in website traffic and a 25% boost in online sales. Monitored social media platforms for trends and customer feedback, allowing for timely responses and improved customer satisfaction. Collaborated with cross-functional teams to align social media strategies with overall marketing objectives, resulting in a cohesive and integrated brand presence across all channels.
- Account Coordinator · Gannett | USA TODAY NETWORK01-01-2021 – 06-01-2021
Managed client accounts by providing personalized support, addressing inquiries, and ensuring timely delivery of services. Coordinated marketing campaigns by collaborating with internal teams, tracking project milestones, and analyzing campaign performance to optimize results. Facilitated client meetings and presentations to discuss project progress, address concerns, and propose strategic solutions to meet client goals. Oversaw order entry and fulfillment systems for multiple clients. Managed workload efficiently through Salesforce Cases. Utilized Salesforce for daily tasks such as handling cases, making calls, sending emails, and updating client contact.
- Advertising Intern · Burkhart Marketing Partners01-01-2020 – 05-01-2020
Assisted in creating and implementing social media campaigns to increase brand awareness and engagement. Conducted market research and competitor analysis to identify new opportunities for growth. Collaborated with the creative team to develop compelling advertising materials for print and digital platforms. Managed and updated customer databases to track campaign effectiveness and target audience demographics.
- Photography Intern · Gene Lemuel05-01-2018 – 08-01-2018
Performed various administrative tasks, including responding to calls and scheduling appointments. Contributed to successful photoshoots by developing innovative ideas and providing creative direction. Leveraged strong interpersonal and communication skills to liaise with current and potential clients regarding services, pricing, and other inquiries. Gained experience with operating photography equipment and setting up high-quality photoshoots.
Education
- Avon High SchoolHigh School
- Ball State UniversityBachelor's Degree, Advertising
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