Hansel Ernst Ferari

About

I am a University of Toronto undergraduate with experience in product management. I have handled the end-to-end development of growth-related features for a YC-backed fintech startup and currently work as a product analyst at a climate-tech startup.

Experience

• Product Manager · Handprint05-02-2022

  ● Generated data-driven product recommendations to support product-led growth in the company. ● Collaborated with a multidisciplinary team to release 3 features for the e-commerce SaaS product line. ● Coordinated the development of a free trial program to increase the activation rate from 14% to 33%. ● Facilitated customer outreach and interviews to improve the product discovery process.

• Product Manager Intern · Finku (YC W22)01-03-2022 – 04-29-2022

  ● Owned the product life cycle of 2 features from initial concept to delivery using Scrum Methodology. ● Executed market research, wireframing, prototyping, sprint planning, backlog prioritization, and data analytics. ● Translated weekly UX interviews to feature improvements that increase App Store ratings from 3.4 to 4.2. ● Coordinated A/B tests for enhanced gamification features on 30,000+ users to maximize retention KPI. ● Handled the development of a redesigned financial health score to increase average user savings by 12%.

• Founder · Xploriant03-04-2019 – 09-27-2019

  ● Initiated a tourism marketplace startup to create economic opportunities for Indonesian local guides. ● Led multidisciplinary, 4-person product development team to launch and iterate on MVP within 3 months. ● Recruited 2 team members and planned biweekly sprints to ensure strategic alignment. ● Developed user interface designs for website and mobile app.

Education

• University of TorontoBachelor's Degree, Computer Science, Psychology

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