Harleen Bhatia

About

Experienced marketer and event manager passionate about driving engagement and brand growth. With roles spanning from influencer outreach at Dasvandh Network to managing high-profile events at Scout Media & Design, I bring a strategic approach to content creation and social media growth. As the founder of a home bakery, I’ve also honed entrepreneurial skills in social media marketing and community collaboration. When I’m not working, you can find me running half marathons or exploring digital photography.

Experience

• Marketing Intern · Dasvandh Network (NGO)09-01-2024

  • Spearheading an influencer outreach campaign, identifying and engaging Sikh community influencers through personalized outreach. • Collaborating with influencers to develop and share content, providing creative assets and talking points, amplifying engagement on social media and boosting donations for various Sikh nonprofit causes.

• Marketing and Events Director · Scout07-01-2023 – 07-01-2024

  • Led a team of 7 to design and deliver 32 posts for client and member application campaigns and 15 events. • Drove 30% social media growth by strategizing and executing social media content across platforms, including Instagram and TikTok, generating ~ 1800 impressions per post. • Managed a $10,000 budget for a high-profile 200+ attendee event with local firms and university partners. • Partnered with creative teams to design and produce org merchandise and media assets that align with trends.

• Business Insights Co-op · Scotiabank01-01-2023 – 06-01-2023

  • Implemented a strategic initiative resolving critical compliance issues across 24 divisions, presenting solutions the COO and senior leadership. • Organized community fundraisers and facilitated civic engagement initiatives, raising over $2,000. • Created advanced visualizations in Power BI and Excel to streamline reporting to the Risk Oversight Committee.

• Marketing Enablement Co-op · Akamai Technologies01-01-2022 – 07-01-2022

  •Authored weekly content for marketing newsletters, engaging 500+ marketers increasing engagement by 30%. •Designed and optimized four web pages, improving SEO performance and enhancing user experience through targeted keyword integration and improved site structure, increasing impressions by 22%. •Monitored and reported team impact through a comprehensive metrics dashboard, presented to senior leadership. •Produced a 2-hour RISE 360 interactive course on marketing analytics, completed by 250+ marketers

• Founder · HAR.BAKES04-01-2024

  • Launched and scaled a home-based bakery, managing end-to-end production of baked goods and social media. • Increasing monthly social media following by 14%, utilizing social media marketing to drive brand awareness and customer acquisition, making 6.2k impressions. • Organizing and executing pop-up events, collaborating with local vendors to create unique offerings, boosting community presence and sales by 40%

Education

• Northeastern UniversityBachelor of Science in International Business, International Business and Marketing

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