Harsh Patel

About

With a robust educational background in Interactive Web Design and Development, Project Management, and Chemistry, I bring a unique blend of technical and managerial expertise to the table. Currently serving as a Marketing Cloud Development Sr. Consultant at Sonova Group, I lead proof of concept efforts, enhance system performance, and ensure security compliance. My previous roles at Purolator Inc. and Goose Digital have honed my skills in marketing operations, automation, and campaign management. I excel in implementing and optimizing marketing tech stacks, developing lead scoring initiatives, and delivering insightful performance reports. My proficiency spans across platforms like Salesforce Marketing Cloud, Tableau, and PowerBI, and I am adept at training global users to maximize technology adoption.

Experience

• Marketing Cloud Development Sr. Consultant · Sonova Group04-01-2022

  Lead proof of concept efforts, test and validate solutions to sustain marketing initiatives. Improve the performance and reliability of systems and functionality. Ensure marketing technology always meets security and architecture requirements. Salesforce Marketing Cloud platform implementation, configuration, data management and integrations working with Marketing Cloud Connect, and 3rd party applications or data sources. Design, development and delivery of solutions in Automation Studio, Email Studio, and Web Studio using SQL, SSJS, AmpScript, HTML, CSS, JS/jQuery. Provide digital marketing KPIs, build reports and dashboards for email marketing, PPC and other marketing conversion metrics using tools such as Datorama, Sales Cloud, Tableau, and PowerBI. Conduct user training for users located globally (50+ countries) and actively promote user adoption of Marketing Cloud. Deliver projects in a fast-paced environment, successfully keep to deadlines.

• Senior Marketing Operations Consultant · Purolator Inc.09-01-2020 – 04-01-2022

  Assess and optimize the marketing tech stack (Salesforce Marketing Cloud, Sales Cloud, Web Analytics, and SEM tools), marketing process and operational needs. Manage marketing projects and end-to-end marketing campaign execution. Ensure data integrity including data compliance and scalability. Develop and maintain lead scoring initiatives that impact the sales pipeline. Lead members of the marketing automation team, and inspire continuous growth of the knowledge hub, ensuring the team's analytical strengths and education on new best practices. Effectively influence, align, and collaborate with key functions besides Marketing, particularly Sales, Analytics, IT, and Compliance. Present the performance insights and reports.

• Marketing Operations Specialist · Purolator Inc.05-01-2018 – 09-01-2020

  Develop, maintain, and optimize demand generation and consumer campaigns through Marketing Automation Platforms (Salesforce Marketing Cloud and IBM Watson). Build and automate campaign flows and trigger-based email communications. Using HTML, CSS, JS develop campaign emails, forms, and landing pages. Manage the Purolator.com. Implement data tracking for attribution modeling using Google Analytics, Google Tag Manager, and other premium digital tools. Using data-driven tactics support building and optimizing complex targeting and segmentation for customer lifecycle campaigns. Provide reporting on campaign performance and web analytics using platform tools such as Google Analytics, Salesforce, and Marketing Automation Platform.

• Marketing Automation Manager · Goose Digital11-01-2017 – 05-01-2018

  Lead MAP (Marketing Automation Platform) implementation process from start to end. Support digital marketing campaigns. Run (plan, create, test, launch and analyze) automated marketing programs using Act-on, Pardot, Marketo, and HubSpot. Support customer relationship management (CRM) software integration. Administer digital marketing (inbound/outbound) and online ad campaigns (CPC/SEM/SMM). Lead web development, web analytics, and creative design projects.

• Marketing Automation Specialist · Goose Digital11-01-2016 – 11-01-2017

  Lead MAP (Marketing Automation Platform) implementation process from start to end. Support digital marketing campaigns. Run (plan, create, test, launch and analyze) automated marketing programs using Act-on, Pardot, Marketo, and HubSpot. Support customer relationship management (CRM) software integration. Administer digital marketing (inbound/outbound) and online ad campaigns (CPC/SEM/SMM). Lead web development, web analytics, and creative design projects.

Education

• Georgian CollegeAssociate's Degree, Interactive Web Design and Development
• Sikkim Manipal University - Distance EducationMaster of Business Administration (MBA), Project Management
• Gujarat UniversityB.Sc, Chemistry

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