Melissa Casaretto

About

Accomplished Marketing and Sales Operations professional specializing in a variety of Marketing platform Administration and Salesforce Administration. Proficient in user management, page layouts, custom fields, and optimization of flows, automation, and workflow management. Skilled in sales and marketing operations, adept at generating reports and dashboards, conducting analytics, and streamlining sales cycles. Experienced Marketing Administrator with expertise in customer lifecycle management, email campaigns, content creation, landing pages and audience segmentation. Proven leadership in managing cross-functional teams and achieving exceptional KPI metrics. With a comprehensive understanding of marketing concepts and strategies, I’m passionate about driving growth through data-driven decisions and innovative solutions.

Experience

• Marketing Operations Coordinator · PatientNow09-01-2024

  -Email Marketing Strategy & Execution: Proficient in Salesforce Marketing Cloud Account Engagement (formerly Pardot), I manage all aspects of email marketing, from drafting and testing to scheduling and building dynamic and static lists for audience segmentation. I coordinate email marketing efforts for diverse campaigns, including webinars, content downloads, nurture programs, and ad-hoc projects. -Campaign Asset Management: Leveraging Salesforce MCAE (formerly Pardot) and WordPress, I build landing pages and forms to support webinars and content download initiatives, ensuring an optimized user experience. -Audience Segmentation & Automation: I build and execute Engagement Studio nurture programs that enhance lead conversion and retention. - Tech Stack: Adept at utilizing Pardot, WordPress, GoToWebinar, and Vimeo to execute marketing strategies effectively. - Collaboration & Coordination: I work cross-functionally to align marketing campaigns with organizational goals, providing support for both strategic and ad-hoc projects.

Education

• DeVry UniversityAssociate of Arts - AA, Accounting and Business/Management

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