Hiba Alouet

About

With a Master's degree in Journalism from the Doha Institute for Graduate Studies and a Bachelor's from ISIC Rabat, I have honed my skills in media and communication. Currently, I am a Marketing Coordinator at Warwick Hotels and Resorts, where I lead marketing strategies to boost brand awareness and customer engagement. My role involves managing social media platforms, content creation, and optimizing Meta ads to drive traffic and bookings. Previously, I worked as a Content Writer at GrowthX, producing engaging content and managing social media accounts. My experience also includes a Production Internship at Ginger Camel Creative Agency and journalism roles at Al Sharq Newspaper and SNRT, where I developed strong writing and editorial skills. My diverse background in journalism and marketing equips me with a unique perspective on content creation and brand communication.

Experience

• Marketing Coordinator · Warwick Hotels and Resorts07-01-2022

  Lead the creation and execution of marketing plans to elevate brand awareness and customer engagement. Oversee and manage social media presence across Facebook, Instagram, LinkedIn, X, and TikTok, driving organic growth and fostering community interaction. Take full ownership of content creation and updates for the website, including promotions, hotel packages, and seasonal offers. Design promotional materials (social media posts, flyers, brochures, stories), ensuring visual consistency with brand identity. Develop and design hotel menus, ensuring they align with branding and customer expectations. Manage and optimize Meta ads (Facebook & Instagram) to drive targeted traffic and increase bookings. Design and distribute monthly newsletters to engage customers and promote the hotel’s latest offers.

• Content Writer · GrowthX03-01-2022 – 06-01-2022

  Produced content for the GrowthX and Lilac Landscape websites. Managed social media accounts, creating engaging copy for posts. Provided translation services for content across platforms. Developed copy for social media content and marketing materials.

• Production Intern · Ginger Camel Creative Agency07-01-2021 – 09-01-2021

  Gathered project information, selected stock footage, and collected data to support production efforts.

• Journalist · Al Sharq Newspaper07-01-2021 – 07-01-2021

  Wrote news and supported editorial tasks.

• Journalist · SNRT (The Moroccan Public Broadcasting Company)08-01-2019 – 08-01-2019

  Wrote and recorded reports for radio broadcasts, ensuring content clarity and accuracy.

Education

• Doha Institute for Graduate Studies معهد الدوحة للدراسات العلياMaster's degree, Journalism
• Institut Supérieur de l'Information et de la Communication - ISIC RabatBachelor's degree, Journalism

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