Mohamed Salih

About

With a Bachelor's degree in Business Management (Marketing) from Middlesex University Dubai and a foundation in Business, Management, and Marketing from Taylor's University, I have cultivated a robust career in marketing and design. Currently, as a Cluster Marketing Executive at TIME Hotels, I manage marketing and communications for two luxury properties, achieving a 40% increase in direct bookings and tripling social media reach. My role involves strategic oversight of creative direction, social media management, and content production. Previously, I worked as a Freelance Graphic Designer, enhancing brand visibility through culturally nuanced designs, and as a Motion Graphic Designer at OSN, where I contributed to a major rebranding project. My tenure at Civilian Advertising Agency honed my skills in digital marketing and client relations, leading successful campaigns for diverse clients. My expertise lies in integrating creative strategies with business objectives to drive brand growth and engagement.

Experience

• Cluster Marketing Executive · TIME Hotels12-01-2023

  Reported directly to the Cluster General Manager, managing both the Marketing and Communications departments across two luxury four-star properties. Successfully ran the creative direction and marketing strategy for both properties, driving a 40% increase in direct bookings and tripled social media reach. Oversaw daily operations for both departments, ensuring efficient coordination and seamless execution of campaigns aligned with the hotels' strategic goals. Managed social media platforms—Instagram, LinkedIn, YouTube, and TikTok—creating targeted content that expanded the brand's digital footprint. Directed photoshoots and video production for F&B promotions and events, delivering high-quality visuals that aligned with the brand's luxury image. Designed and produced branded marketing materials, including brochures, flyers, and email campaigns, ensuring brand consistency across all channels. Created compelling pitch decks that secured key partnerships, increasing foot traffic and enhancing brand visibility. Introduced AI-driven content strategies, optimizing production time while maintaining top-tier creative standards.

• Freelance Graphic Designer · Freelance07-01-2023 – 11-01-2023

  Built and delivered custom branding and design solutions for various clients, ensuring all visuals were aligned with Arabic cultural nuances and market trends. Designed and executed campaigns with targeted digital content that led to a 30% increase in website traffic and a 15% rise in social media engagement. Ran the entire creative process from initial concept to final production, producing digital and print assets like brochures, social media visuals, and website designs. Created Arabic-language materials for high-end clients, focusing on cultural relevance and audience engagement. Worked closely with copywriters and event managers to develop fully integrated campaigns that drove audience interaction and brand visibility.

• Freelance Motion Graphic Designer · OSN04-01-2023 – 06-01-2023

  Developed and executed Motion Graphic Assets, including animated channel logos, advertisement breaks, daily show schedules, and TV show promo materials to enhance viewer engagement. Collaborated on a major rebranding project, creating animations that significantly boosted audience interaction and improved the network's visual identity.

• Digital Marketing Specialist / Graphic Designer · Civilian Advertising Agency07-01-2017 – 03-01-2023

  Initially handled client relations, then transitioned into design work after noticing my ideas weren't translating well by the design team, leading to my eventual role in managing digital advertising campaigns. Led multi-channel marketing campaigns for a variety of clients, including Al Suwaidi Pearls in collaboration with RAK Tourism, where I developed marketing materials and social media content to promote their tours and products. Directed content creation for MG Motors and Badr Airlines, assisting with product launches through engaging social media videos and campaigns. Worked extensively in the hospitality space with Globist, a creative travel agency, and multiple Dubai-based spas, clinics, and beauty centers—managing all their marketing needs from social media management and website development to email marketing, photo, and video shoots. Maintained strong client relationships, consistently met KPIs, and successfully acquired new clients and projects, driving 40% brand awareness growth across campaigns.

Education

• Middlesex University DubaiBachelor's degree, Business management (Marketing)
• Taylor's UniversityFoundation degree, Business, Management, Marketing, and Related Support Services

Similar talent on Pangea

Romy R.Marketing Expert | Social Media Strategist | Digital Communication Specialist | Visual Curator for BrandsRotterdam, NetherlandsJudi B.Strategic Marketer | Social Media Specialist | Brand Positioning Expert in F&B & LifestyleCairo, Cairo GovernorateJulia S.Marketing Professional Specializing in Digital Campaigns and Brand StrategyShradha C.Marketing Specialist for Creative Businesses | Strategy, Social Media & Done-for-You ExecutionToronto, ON