Hieu N.

About

I was a musician in a past life. I performed live music, wrote songs, recorded records, and collaborated with a handful of talented, amazing people. Throughout my journey in music, I was always the one who led the marketing efforts for my projects. I managed social media accounts, worked with designers to create posters and ads, wrote copy for those materials, and essentially became the marketing strategist and copywriter for my acts. And I loved it! Being the person who studied audiences to craft the right message for promoting my work ultimately led me to pursue a career in advertising. Today, I’m a data-driven, creatively focused and AI enabled brand marketer specializing in consumer research, brand and creative strategy, and copywriting. Using the most up-to-date and efficient technologies, I conduct in-depth research to uncover cultural and human insights, and I write for brands to help them connect with consumers authentically—as people. I continue to blend data-driven research with creative storytelling, and I’m expanding my focus to AI-enabled marketing and scalable consumer insights.

Experience

• Marketing Manager (Lead) · Virginia Department of Social Services04-01-2025 –

  Marketing lead for Family Services' Permanency programs, including foster care services, kinship care, adoption, and the Virginia Birth Father Registry.

• Brand, Marketing & Creative Strategist (w/ creative experience) · Sensis09-01-2021 – 03-01-2025
• Account Executive · Sensis08-01-2020 – 09-01-2021
• Brand Strategy Consultant · Me, Myself & I Comics05-01-2020 – 08-01-2020
• Brand & Consumer Research Analyst · Hall & Partners03-01-2019 – 07-01-2020
• Junior Brand Strategist (@ The Planning Department) · Savv Media08-01-2018 – 03-01-2019
• Strategy Intern (@ We Are Unlimited) · DDB06-01-2018 – 08-01-2018
• Branding & Marketing Intern · Advanced Patient Advocacy07-01-2017 – 05-01-2018
• Brand & Marketing Strategy Graduate Consultant · OccasionGenius01-01-2017 – 01-01-2018
• Musician · Musician01-01-2009 –

Education

• VCU BrandcenterMaster of Science - MS, Branding/Advertising
• Longwood UniversityBachelor of Business Administration - BBA, Marketing concentration, Communication Studies minor
• Lloyd C. Bird High SchoolHigh School (Advanced) Diploma

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