Lissette Pedraza

About

I’m a digital marketer who loves bringing stories to life through captions, copy, blogs, newsletters, and social media content. I help small businesses and mission-driven brands find their voice online with creative, intentional messaging (and a little bit of AI magic when it helps). I’m all about making content feel human, aligned, and easy to connect with. And when I’m not working, you’ll probably catch me with my fur baby, traveling, wandering through museums, making art, or on the hunt for the cutest IG-worthy coffee shop.

Experience

• Account manager · Media on the Rise08-01-2025

  Worked across social media, branding, and visual strategy to support client campaigns and internal projects. My role blended research, copywriting, AI-assisted design, and content production—helping bring ideas from concept to execution. I contributed to brand storytelling, campaign planning, editorial calendars, and creative direction, while also supporting account management tasks such as coordinating client communication, organizing project deliverables, and helping ensure timelines and expectations were met.

• Leasing & Marekting Professional · Quarterra07-01-2024 – 08-01-2025

  Combined leasing expertise with strategic marketing to increase property visibility, engagement, and resident satisfaction. I developed and executed on-site marketing initiatives—community events, promotional campaigns, social media content, and resident touchpoints—to drive traffic and boost occupancy. My role included managing client communications, nurturing leads, giving property tours, and guiding prospective residents through the application process with a service-driven approach. I also supported brand reputation and digital presence by improving review outreach, strengthening customer experience workflows, and implementing initiatives that helped raise the property’s Google rating from 3.0 to 4.0. This role blended sales, storytelling, community marketing, and customer experience to attract new residents and build a stronger, more connected property community.

• Naval Heritage & Events Coordinator · US NAVY10-01-2016 – 06-01-2024

  Coordinated large-scale events and marketing initiatives for a community of over 5,000 personnel. I created promotional flyers, designed marketing materials, and developed communication strategies to drive awareness, participation, and engagement. My role included collaborating with command leadership, partner organizations, and various departments to plan, execute, and promote events that supported morale, community building, and professional development. I led outreach efforts, managed event logistics, and delivered campaigns that consistently drew strong attendance. This work blended strategic planning, creative direction, cross-team coordination, and on-the-ground execution—ensuring every event was organized, well-communicated, and aligned with mission goals.

Education

• Academy of Art UniversityBFA, Advertising
• Gavilan collegeAA, Arts

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