Hiro Matsui

About

I specialize in creating design systems that enhance creativity and drive innovative results. My work aims to produce products that everyone wants to use and loves. With extensive experience in UX/UI design, product design, and design systems in industries like technology and design, I bring a comprehensive approach to design leadership. Additionally, I have experience in e-commerce UX, financial UX, and business automation UX, with a strong focus on scalable systems and strategic alignment.

Experience

• Design Lead / Design System · ConsenSys2022-02-01 –

  Driving the evolution of MetaMask’s design system to scale Web3 experiences with clarity, consistency, and efficiency. Bridging design and code, ensuring the system empowers teams and accelerates product innovation in the decentralized ecosystem.

• Product Design / Design Systems · Ericsson2021-05-01 – 2022-02-01

  Designed and scaled a web-accessible, white-label design system for 5G web portals and native mobile apps within an internal tech acceleration startup. Led system growth and adoption, ensuring consistency and efficiency across platforms.

• Product Design / Design Systems · Cornerstone OnDemand2017-12-01 – 2021-05-01

  Built and led scalable atomic design systems for learning platforms, HR tools, and workflow builders. Drove UX consistency, led design critiques, and set measurable goals to enhance impact across products.

• Senior & Lead UX Designer · Laserfiche2016-01-01 – 2017-12-01

  Led UX/UI design for five SaaS products, driving business automation and digital transformation. Defined UX strategy, optimized UI frameworks, and conducted user research to improve usability and adoption.

• Product & Brand / Lead of Design · Zasso Design2014-02-01 – 2017-06-01

  Co-founded and led the creative design for a kid's boutique fashion business. Led all aspects of product development from web design to product sourcing.

• Lead Product Designer · Misaine Inc.2012-06-01 – 2015-12-01

  Led 3D form and usability design for Starbucks’ global tabletop and kitchenware. Collaborated with engineers and factories to deliver high-quality products, from concept to prototype, in a fast-paced environment.

• Product Designer & Design Engineer Intern · PCA2011-07-01 – 2012-06-01

  Learned so much about the art of packaging structure engineering. Loved the origami design exercise. Assisted in designing P.O.P display packaging and visual concepts. Designed CAD, pack-out and retail instruction sheets. Learned so much!

• Design Tutor · Savannah College of Art and Design2010-08-01 – 2011-07-01

  Helped students achieve academic success in the field of industrial design, and a well-balanced, positive university experience. Tutored 3D CAD design tools such as Solidworks, Rhino, 2D design tools such as Photoshop, Illustrator.

Education

• UdacityNano-degree, Product Management
• ProgateOnline, Javascript • React
• Savannah College of Art and DesignMA, Industrial Design
• State University of New York at FredoniaBachelor's, Interactive Design

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