Hlumela Nombewu

About

With a degree in Live Performance from AFDA, completed in 2019, I have transitioned from the arts to a leadership role in the media industry. As the Head of Business Strategy and Chief Executive Officer at Imbewu Media Group since January 2024, I am responsible for steering the company's strategic direction, managing operations, and fostering business growth. My diverse background in performance and strategic management equips me with a unique perspective, enabling innovative approaches to business challenges. I am committed to driving success and expanding the company's reach in the competitive media landscape.

Experience

• Head of Business Strategy, Chief Executive Officer · Imbewu Media Group01-01-2024

  As the Head of Business Strategy and Chief Executive Officer, responsible for leading the company's strategic direction, overseeing operations, and driving business growth.

• Brand Specialist · Diageo01-01-2019 – 01-01-2020

  Developed and implemented data-driven brand strategies for high-profile clients, increasing brand visibility and audience engagement. Leveraged insights from market research to tailor campaigns, aligning brand messaging with cultural trends and audience expectations. Collaborated with creative and digital teams to ensure a cohesive brand message across all channels, from social media to BTL (below-the-line) activations.

• Brand Strategist · Top Click Media02-01-2020 – 01-01-2021

  Drove brand strategy development for leading clients, resulting in significant engagement boosts and market share gains. Built strong relationships with clients, managing their brand vision and ensuring consistent alignment with strategic objectives. Partnered with cross-functional teams to execute successful, integrated campaigns across digital and traditional channels.

• Marketing Specialist · Nestle'02-01-2021 – 02-01-2023

  Conducted extensive market research to identify emerging consumer trends, optimizing brand positioning and messaging strategies. Led brand activations that increased visibility and engagement for major clients, with a focus on digital platforms. Utilized campaign performance data to make recommendations for future strategies, improving brand reach and impact.Developed and managed multi-platform campaigns for diverse brands, ensuring messaging aligned with strategic brand objectives. Worked directly with clients to understand their goals and translate them into effective brand strategies and creative briefs. Ensured consistent branding across all media, reinforcing brand identity and achieving measurable improvements in consumer perception.

Education

• AFDALive Performance

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