Asanda Mankayi

About

Currently working as an Advertising Manager. I have 5 year experience in Media management and 5+ years of experience as an Events and Public Relations Coordinator. I graduated from the University of Cape Town with a Bachelor of Social Sciences degree majoring in Gender Studies and Social Anthropology. I have honed my skill over the years as a freelancer and through the work experience I have gained the following employers: Encounters Documentary Festival, Interactive Africa (Design Indaba), and Pamberi Communications.

Experience

• Media Strategist · FAME Media SA09-01-2023 – 11-01-2024

  Develop advertising plans, contribute to campaign strategy, client facing for campaign updates and other account-relevant contributions, build and maintain strong relationships with vendors/media owners, contribute to the business development.

• Integrated Marketing and Media Manager · rain South Africa11-01-2019 – 08-01-2023

  Help identify target audiences and plan media campaigns, compare and negotiate rates, ad space and airtime, optimize plans and budgets according to the best media mix, prepare schedules and adjust when needed, experiment with new platforms and channels, ensure ads are creative and displayed appropriately, monitor costs and return on investment (ROI), appropriately manage media budget.

• Marketing And Public Relations Manager · Pamberi Communications02-01-2017 – 02-01-2021

  Keep calendars (editorial, press conferences, events etc.) and media lists, participate in brainstorming and planning sessions, organize and execute events and campaigns for clients, conduct research to support PR planning, draft and distribute content such as newsletters and press releases, support relations with stakeholders, media, vendors etc., create project management documents, tracking of media coverage and/or PR metrics (e.g. web analytics), generate new opportunities for the company and clients, invent ways to streamline communication and plan execution, undertake general administrative and clerical duties, planning event with attention to financial and time constraints, booking venues on behalf of the client, answering enquiries from the press or other media representatives, developing media contacts, planning and attending press conferences and media interviews.

• Event Coordinator · Encounter Documentary Festival03-01-2012 – 06-01-2019

  Understanding the requirements for each event, planning event with attention to financial and time constraints, coordinating and managing industry events such as master classes, world premiere functions, special events (Filmmakers Luncheon, Industry Cocktail functions), hire personnel, create a work schedule, manage payment, managing sponsorship/partners deliverables, manage all event operations, oversee event happenings and act quickly to resolve problems, evaluate events success and submit reports.

Education

• University of Cape TownBachelor’s Degree, Social Anthropology and Gender Studies
• Simon Estes Music High SchoolMatriculated

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