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Holly Roberson

Holly Roberson

Helping you resonate with all the right people with aligned content and sustainable marketing strategies.

7 yrs experience · Huntsville, AL · <10 hrs/week

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About

Experienced content writer and social media strategist. Through my work, I help clients develop and implement marketing plans that make sense for their unique business and lifestyle. I love collaborating on social media strategy, content creation, newsletter writing, and marketing routines that are authentic and drive results.

Skills

Content CreationContent StrategyContent WritingEmail MarketingInstagramNewsletter Design

Experience

  • Marketing Specialist · Bloom & Flow Studio2024

    - Develop social media content ideas and collaborate with clients to design, write and publish content - Track analytics and shift marketing strategies accordingly - Develop email sequences for lead magnet delivery, program launches, and audience nurture - Design marketing graphics such as email banners, blog thumbnails, Pinterest thumbnails, workbooks, presentations, etc. - Collaborate with clients and advise on launch timelines, lead magnet outlines, and social media marketing strategies

  • Creative Virtual Assistant · Self-employed03-01-2021 – 2024

    - Creative and administrative support - Social media content creation and management - Client onboarding / offboarding support - Course / program backend setup - Automations and workflow setup - Scheduling and email management - Create graphics for various marketing channels

  • Sales & Marketing Coordinator, Customer Service Representative · Syncro Corporation12-01-2017 – 03-01-2021

    As a Sales & Marketing Coordinator, I managed social media content, coordinated sales activities, and supported the sales team. As a Customer Service Representative, I handled customer inquiries, resolved issues, and provided product information.

Education

  • Athens State UniversityBachelor's degree, Liberal Studies
  • Troy UniversityAmerican Sign Language (ASL)

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