Hosanna Y.

About

With a Bachelor of Arts in Communication Studies and a Bachelor of Fine Arts in Film/Cinema/Video Studies from York University, I have cultivated a diverse skill set in both creative and analytical domains. Currently, I serve as a Senior Performance Marketer at CareGuide, where I develop and execute strategies to drive customer acquisition and revenue growth. My previous roles include Performance Marketing Specialist at CareGuide, E-Commerce Business Owner at Filled With The Word, Financial Telephone Representative at TD, and Customer Service Associate at Gap. My expertise spans digital marketing, customer service, and business management, with a strong focus on optimizing campaigns and enhancing customer experiences.

Experience

• Senior Performance Marketer · CareGuide03-01-2024

  As a Senior Performance Marketer, I am responsible for developing and executing performance marketing strategies to drive customer acquisition and revenue growth. My role involves optimizing digital marketing campaigns, analyzing performance metrics, and implementing data-driven strategies to maximize ROI.

• Performance Marketing Specialist · CareGuide03-01-2023 – 03-01-2024

  As a Performance Marketing Specialist, I focused on executing and optimizing digital marketing campaigns across various channels. My responsibilities included managing SEO/SEM, social media, and display advertising efforts to drive customer acquisition and engagement.

• E-Commerce Business Owner · Filled With The Word07-01-2020 – 09-01-2022

  As an E-commerce Business Owner, I planned and managed all aspects of the business from logistics, to product, to marketing, and administration. A large part of my scope revolved around digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. I worked to increase customer acquisition and ROI through continuous optimization, testing, and experimenting with ad creative work, bid strategies, audience targeting, and placements. Tracking and reporting on marketing campaign performance monthly to help with optimizing current and future plans.

• Financial Telephone Representative · TD06-01-2018 – 06-01-2020

  As a Financial Telephone Representative, I played a key role in enhancing the customer experience by providing high-quality service at every interaction and ensuring customer concerns were handled appropriately while working in a dynamic fast-paced environment. I was responsible for providing exceptional customer service to our incoming call center clients. In addition, I contributed to our team by identifying all sales opportunities to retain and grow our business through my ability to advise and offer our clients a full range of products and services to meet their needs via the telephone. (Products and services included investments, new accounts, visa products, overdraft, telephone/web banking registrations, and support, bill payment registrations, processing, and general inquiries).

• Customer Service Associate · Gap09-01-2016 – 10-01-2017

  As a Customer Service Associate, I generated sales and cultivated customer loyalty by ensuring customer relationships were created and maintained while ensuring a neat, clean, and organized store. I was responsible for creating an exceptional Brand experience in the store and performed a variety of cross-functional tasks as assigned by the Leader on Duty or as needed.

Education

• York UniversityBachelor of Arts - BA, Communication Studies
• York UniversityBachelor of Fine Arts - BFA, Film/Cinema/Video Studies

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