Huck Gee

About

Cross-disciplinary creative leader with 20+ years building worlds, brands, products, and teams at the intersection of art, technology, and culture. I started as a self-taught artist and built a career that spans fine art, consumer products, digital IP, and venture-backed startups. My work has taken me from underground flyer design to releasing hundreds of collectible art toys and sculptures, exhibiting at MoMA, being featured at Christie’s, and collaborating with brands like Nike, Sony, Microsoft, and Barneys New York. I ran a globally recognized art studio whose releases sold out worldwide and built a long-standing community of collectors and fans. In 2018, I co-founded Superplastic and served as Head of Creative, helping scale the company from two people into a 60-person creative powerhouse with $70M raised. I led world-building, design, and brand storytelling for digital characters that partnered with Gucci, Mercedes-Benz, and Fortnite—proving that authentic creative vision can scale into real cultural impact. Along the way, I’ve launched multiple successful Kickstarters, released an iOS game, and led global campaigns that connect art, technology, and community. What I do best is build worlds people want to belong to—whether that’s a brand, a product, or a story—and translate creative energy into business growth. I’m now exploring leadership roles where creativity and technology meet, particularly in creative strategy, product storytelling, and brand innovation within the AI and creator tools space.

Experience

• Independent Artist, Author & Creative Strategist01-01-2024 –

  Continuing solo creative practice across art, writing, and brand storytelling. Authoring a five-act memoir series (F*cked Up, Funny, Humiliating, Beautiful, Chaotic). Developing new IP, directing fine-art print series, and consulting on creative strategy and brand development. Launched a Kickstarter campaign ($250K) reintroducing original artwork and limited-edition releases while rebuilding direct-to-fan infrastructure. Exploring creative leadership roles at the intersection of design, storytelling, and emerging creative technology.

• Creative Director & Brand Strategist (Consultant)10-01-2022 – 12-01-2023

  Provided creative consulting, character development, and brand strategy for emerging companies in the AI and virtual experience space. Projects included creative direction, IP development, world-building, and visual identity systems. Clients included: LivingCities.xyz — Character design, narrative development, brand storytelling; Inworld AI — Virtual character concepts, world-building, persona design, and creative strategy for AI-driven platforms. Work focused on exploring how next-generation AI tools, digital personas, and immersive environments shape future creative workflows and audience engagement.

• Founder, Director of Art & Production · SUPERPLASTIC10-01-2017 – 09-01-2022

  Founded Superplastic in a borrowed conference room and helped grow it from a two-person idea into a global entertainment and character brand valued in the hundreds of millions. Defined the creative vision that shaped its iconic identity — from world-building and character design to toy lines, apparel, social storytelling, and the virtual superstars Janky, Guggimon, and Dayzee. Led all creative, brand, visual, toy, and apparel design, while building and mentoring a provocative, multidisciplinary creative team. Oversaw marketing, shaped product strategy, and helped develop scalable pipelines across design, animation, content, and production. Collaborated directly with partners like Gucci, Gorillaz, Post Malone, Bored Ape Yacht Club, Mercedes-Benz, and Fortnite, bringing Superplastic’s IP into fashion, music, gaming, and culture. Launched and directed two successful Kickstarter campaigns, raising over $1M in combined pledges and building an early global fan community. Several character creations have been licensed by Amazon for exclusive TV and film development.

• Owner, Creative Director, Artist · Huck Gee Inc01-01-2002 – 08-01-2017

  Founded and led a globally recognized art and design studio specializing in limited-edition collectibles, character design, and world-building. Built one of the most influential voices in the designer toy movement, releasing hundreds of collectible products and art pieces that consistently sold out and established a worldwide fan community. Directed every phase of product creation — concept, sculpting, prototyping, factory production, packaging, marketing, and distribution. Work has been exhibited at the Museum of Modern Art (MoMA), featured at Christie’s, published in international design books, and showcased at conventions and galleries across Europe, Asia, and North America. Collaborated with major global brands including Nike, Sony PlayStation, Microsoft, Peugeot, Kidrobot, Barneys New York, and leading pop-culture publications. Designed and released a successful iOS game (Battletails) that extended original characters and storytelling into interactive media. Built and managed a multi-person studio team; oversaw operations, international manufacturing, client relations, and high-end collector engagement. Developed a direct-to-fan ecosystem long before it was mainstream, nurturing VIP collectors, cultivating community, and consistently driving sellout product launches.

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