Huxley Dias

About

Founder with a strong background in design and product analytics, boasting over 15 years of experience across various business models, including E-commerce, Mobile Apps, SaaS, and Marketplaces. Passionate about creating impactful, user-centered products that solve real problems and generate value for both customers and companies. Led product, design, and growth teams at Loft and Loggi, consistently applying data-driven strategies alongside design and growth methodologies to deliver scalable solutions.

Experience

• Founder · PunkMetrics2017-08-01 –

  Aiming to democratize product analytics knowledge in Brazil, we've empowered over 7K design, product, and growth professionals. Main attributions include developing educational content about product analytics, product management, and growth, and providing consulting for Brazilian companies.

• Professor de Interação Baseada em Dados · Pontifícia Universidade Católica do Rio Grande do Sul2024-04-01 – 2024-04-01

  Professor convidado da Pós-Graduação em User Experience Design and Beyond | Edição 2024.

• Sr. Group Product Manager · Loft2022-05-01 – 2022-11-01

  Translated high-level business goals into consistent product strategy, empowered direct reports, and defined OKRs. Achievements included reducing CAC by 85% and launching a Mobile App contributing 15% to overall results in less than a year.

• Senior Design Manager · Loft2020-08-01 – 2022-11-01
• Product Metrics Teacher · Tera2018-02-01 – 2022-11-01

  Professor de Métricas e Growth para Produtos Digitais.

• Growth Lead · Loggi2019-08-01 – 2020-02-01

  Designed strategies to acquire and onboard new users, reduce CAC, and establish a data foundation for marketing decisions. Achievements included reducing CAC by 17% and implementing an experimentation program for rapid learning and improvements.

• UX Designer Data Specialist · HandMade UX2016-03-01 – 2017-08-01
• Web Analytics Specialist · Wine.com.br2014-01-01 – 2016-02-01
• Information Architect · Wine.com.br2012-11-01 – 2014-01-01
• Interface Designer Intern · Microsoft Innovation Center2010-05-01 – 2011-06-01

Education

• FIAPBig Data Science & Machine Learning, Big Data Science & Machine Learning
• FIAPOrganizações Exponenciais, Organizações Exponenciais
• ESPM Escola Superior de Propaganda e MarketingAnálise de Projetos Digitais, Web Analytics
• Cape Studies Language SchoolLanguage, English Language and Literature/Letters
• UCL - Faculdade do Centro LesteDesign

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