Iksha Ramesh

About

Graduating from King's College London with a BA in Culture, Media & Creative Industries in 2023, I have cultivated a robust foundation in marketing and brand management. I've served as a Wholesale and Brand Assistant at Kat Maconie, where I managed logistics and sales across the USA and Europe, enhancing brand presence and boosting marketing efficiency. My role involved redesigning digital assets and executing targeted email campaigns, resulting in significant engagement improvements. Previously, I interned at Verdinha and TSC UK, where I honed my skills in social media strategy and content creation. As Vice President of King's Marketing Society, I led successful events and initiatives, fostering industry relationships and securing sponsorships. My tenure as Creative Director at King's Commercial Awareness Society allowed me to innovate visual content and expand the society's reach. My experience reflects a commitment to driving brand growth and engagement through creative and strategic initiatives.

Experience

• Wholesale and Brand Assistant · Kat Maconie10-01-2023

  Managed logistics and sales engagement across USA and European markets for an international luxury footwear brand. Revamped the Spring/Summer Campaign by improving visual designs and adjusting pricing, which led to a 15% increase in efficiency and strengthened the brand’s presence across all marketing channels. Redesigned website landing pages, boosting visitor counts by 30%. Collaborated with 3 stakeholders to produce 5 digital marketing assets, including social graphics and email templates. Executed targeted email campaigns for luxury fashion brands via Mailchimp, boosting customer engagement by 40% and improving communication effectiveness by 25% through consumer behaviour analysis.

• Brand Marketing Intern · Verdinha10-01-2022 – 01-01-2023

  Produced high-quality, visually appealing content such as images, and graphics, to support social media campaigns. Created and managed Email Marketing campaigns to increase reach and drive conversions. Contributed to the development of Verdinha's brand voice and identity on social media.

• Social Media Marketing Intern · Tamil Special Children UK09-01-2022 – 01-01-2023

  Developed and implemented effective social media strategies to increase engagement and followership on multiple platforms. Produced high-quality, visually appealing content such as images, graphics, and videos to support social media campaigns. Monitored and analyzed social media metrics to track performance and identify areas for improvement. Collaborated with other interns to create integrated campaigns that aligned with the company's overall goals and brand messaging. Conducted research on industry trends, competitors, and best practices to inform social media strategy and content creation. Assisted with the planning and execution of events and initiatives, utilizing social media to promote and amplify their impact. Stayed up-to-date with the latest social media features, tools, and trends to continuously improve and innovate our approach. Created and managed their LinkedIn and Instagram to increase reach and drive conversions.

• Vice President · King's Marketing Society - KMS01-01-2021 – 01-01-2022

  Successfully led a team of marketing professionals to plan and execute a variety of successful events and initiatives that contributed to the growth and reputation of the Marketing Society. Fostered strong relationships with industry leaders and partners to secure sponsorships, guest speakers, and networking opportunities for members. Innovated and improved upon existing processes, resulting in increased efficiency and effectiveness in planning and executing events. Monitored and analyzed key performance metrics to evaluate the success of events and initiatives, and identified areas for improvement and growth. Developed and executed social media campaigns to promote events and engage with members and followers. Collaborated with other student societies and organizations to create cross-promotion and partnership opportunities, resulting in increased visibility and attendance for events.

• Creative Director · King's Commercial Awareness Society01-01-2021 – 01-01-2022

  Single-handedly developed and executed a range of successful initiatives that advanced the mission and reputation of the Commercial Awareness Society on Social Media. Conceptualized and produced innovative and engaging visual content, including graphics, videos, and marketing collateral, that effectively communicated the society's message and value proposition to diverse audiences. Collaborated with other student societies and organizations to create cross-promotion and partnership opportunities that expanded the society's reach and influence. Stayed up-to-date with the latest design and marketing trends, tools, and technologies to continuously improve and innovate the society's approach. Inspired and motivated team members to consistently produce high-quality work and achieve the society's goals with enthusiasm and dedication.

Education

• King's College LondonBachelor of Arts - BA, Culture, Media & Creative Industries
• Modern High School For Girls

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