Imani Starling-Brown

About

I am a dynamic marketing professional with extensive experience in executing strategies for global direct-to-consumer brands. Specializing in leveraging data analytics and creative solutions, I drive brand growth and customer engagement. With a proven track record in enhancing campaign performance through A/B testing, brand partnerships, and cross-channel marketing, I transform insights into impactful actions. Currently, I oversee marketing campaigns and lead a team at The Mayfair Group to drive brand awareness and sales. My previous companies include SEPHORA, McMullen, and FRĒDA SALVADOR, with expertise in digital marketing, social media management, and strategic campaign execution.

Experience

• Marketing Manager · The Mayfair Group02-01-2023 – 05-01-2024

  - Manage end-to-end execution of integrated brand marketing campaigns via email, SMS, social media, and digital ads, analyzing customer data and buying behavior to implement and test segmentation, re-targeting, and acquisition strategies - Utilized A/B testing to refine SMS content strategies, achieving a 25.12% higher click-through rate and a 12.87% higher conversion rate - Contributed 27.09% of total revenue in 2023 Q2 through personalized messaging strategies - Developed and executed the Mayfair x Kin Euphorics product collaboration with Bella Hadid, expanding audience reach to Gen-Z and Millennial markets

• Assistant Marketing Manager · SEPHORA09-01-2021 – 02-01-2023

  - Led 360 marketing campaigns, coordinating with internal cross-functional teams and external creative agencies. Responsible for campaign briefing, asset review and proofing, calendar management, and reporting - Drove $4.8M in revenue with the March 2022 Oh Snap campaign, surpassing the plan by 32.73% and the previous year by 35.28% - Launched the first integrated marketing campaign during a holiday weekend, generating $11.5M in sales and acquiring 1.5M new clients YoY

• Marketing and Digital Associate · McMullen03-01-2021 – 05-01-2021

  - Developed full-funnel marketing strategies for digital and experiential marketing campaigns by delegating project responsibilities, planning and tracking KPIs, and creating product assortments based on seasonality and trends - Increased subscriber list size by 37.48% in 2 weeks through a strategic website popup integration - Executed virtual shopping events and in-store activations for CFDA award-winning brands, boosting cross-channel sales - Implemented trigger email flows to drive repeat purchases, enhancing customer lifecycle engagement

• Marketing Coordinator · FRĒDA SALVADOR07-01-2020 – 03-01-2021

  - Launched an Affiliate & Ambassador Marketing Program, increasing social traffic by 137.85% YoY and generating over $34K in revenue - Assisted in launching Attentive, leading to 6300+ new SMS subscribers, accounting for 24.47% of all new subscribers in 2020 - Created and maintained reporting dashboards to track performance against KPIs, optimizing e-commerce and brand marketing strategies

Education

• NC State Poole College of ManagementMaster of Management
• SKEMA Business SchoolMaster of Science - MS, Global Luxury Management
• North Carolina State UniversityBachelor of Science - BS, Fashion and Textile Brand Management and Marketing

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