Imoh Anselem

About

Hi, it's great to e-meet you! With 5+ years' experience that intersects B2B & B2C solutions, I am dynamically positioned to bring impact success and growth to your projects in the short-term, and organization in the long-term. My expertise lies in helping founders & businesses generate revenue through efficient customer success/support, quality lead generation, strategic PR & communications, and agile project management. I love to build and sell products which solves real problems and removes pain points, creating loving global users, strong communities and happy advocates. I'm passionate about nature and sustainability. I believe we should always leave a place much better than we met it. Enough about me, tell me about YOUUU 🤗

Experience

• Customer Success & Partnerships Lead · GoodTenants01-01-2024 – 08-01-2024

  • Key Achievement: achieved a 100% customer retention and active usage across my client list (Top real estate orgs). • Responsible for the customer’s product experience and general satisfaction (10% MoM). • Facilitated usability tests with the product team to address user pain points and fix reported complaints. • Designed and conducted virtual and on-site product trainings for customers, improving user product knowledge and understanding by average 5% MoM. • Proactive lead generation on 2 major African cities (Lagos & Abuja) that added 250+ new leads in 6 months, hitting company target of 10 onboarded businesses in 1st half of 2024. • On-boarded new customers on the app upon completion of KYC and business data verification. • Collaborated with product and developer team to continuously evaluate and improve the product based on user feedback and documented data. • Implemented processes to track, document and prioritize our customer complaints, user feedback and feature requests to guide product development, reducing backlogs on avg. by 20% monthly. • Designed systems that improved customer on-boarding process by 10%, ensuring user data accuracy and mitigated technical errors. • Conducted user research and interviews; collecting data and identifying user needs to ensure customer-focused product development. • Provided weekly report analysis of trends in customer behavior and usage experience to the team. • Worked with the design lead to ensure consistent and adaptive design on brand products and platforms, ensuring that product design is intuitive, user-friendly, and addresses the core needs of the target users. • Developed strategic partnerships that granted sales opportunities within professional real estate communities, and also birthed new products with top global brands like AXA Mansard Insurance, etc. including managing complex partnership dynamics. • Planned and executed successful brand promotion event campaigns to launch and exhibit new product lines.

• Head of Marketing & Communications · Venco04-01-2022 – 08-01-2022

  VENCO is a SaaS startup that builds all-in-one community management solutions for residential and commercial property units. Key Achievements: • Implemented the company’s go-to-market strategy for the Abuja real estate market, generating HNI/quality leads as new customers and partnership prospects. • Planned and executed successful brand promotion event campaigns, each event generating average of 35-50 quality leads as customers and partnership prospects. • Managed the lead database and conducted lead qualification for sales and operations team, resulting in 15% increase in qualified prospects with a 60% user conversion ratio. • Led the successful relaunch and rebrand of all company identities, from Logo, Website, Mobile App, Social Media, in alignment with product's pivot and global aspirations. • Collaborated with cross-functional teams on projects like company rebrand, mobile app revamp, and app update releases to communicate brand offerings across platforms. • Conducted PR Communications leveraging open source blogs, communities, journalists and influencers. • Built the framework for media relations, internal & external communications, stakeholder engagement, and CSR initiatives. • Successfully increased customer retention, customer loyalty, brand positioning and positive brand perception through targeted CSR campaigns. • Collaborated with the Communications specialist to establish the brand’s identity on digital channels and social media to improve brand essence and brand awareness by communicating the brand’s revamp, product updates, new features, etc. through email newsletters, blog posts, SMS, etc. to key stakeholders and customers. • Created value social content and marketing copies that improved audience penetration and brand awareness. • Fleshed out Corporate Social Responsibility campaigns targeting current customers to improve brand trust and affinity. • Conducted business development activities such as influencer marketing and management.

• Communications, PR & Fundraising Lead · Sustyvibes07-01-2023 – 09-01-2023

  • Key Achievement 1: Prototyped a task management system (JiRA) on Excel for seamless collaboration between projects and communications team, improving productivity for cross-functional teams. • Key Achievement 2: Implemented an SOP (standard operating procedure) to curb excesses, reduce work errors and improve internal communications for excellent and timely task completions. -Provided creative direction in the creation of communications outputs such as short videos, blog posts, infographic, summary reports, etc. -Maintained the SustyVibes brand image through creative storytelling, impact reporting and stakeholder engagement through platforms such as; print media, social media, digital media, email newsletters, etc. -Supervised and created key communication documents of the organization such as; communications strategy, content strategy, press release, newsletters, blog articles, etc. -Provided leadership and guidance to the communications and projects team, fostering a collaborative and high-performing work environment. -Analyzed communications data, generated reports and provided insights to improve future communication efforts. -Participated in various environmental conservation, climate action, sustainability dialogues and impact campaigns, co-sponsored by both local and international partners. -Conducted audits and quality control of communication platforms such as; websites, newsletters, blog posts, social media, etc. for brand alignment and excellence.

• Customer Success & Marketing Manager · Primehill LLC2020 – 2022

  • Key Achievement: Supervised a high-performing sales team that turned in $25,000 in product sales within their first 8 months (post pandemic). • Developed an end-to-end sales process consisting of funnels like lead magnets, lead database, product demos, relationship management, partnerships, etc. to help boost prospect conversion and reduce customer churn by 40%. • Implemented a loyalty program to increase upselling and repeat sales by 18%, leveraging the referral marketing system to reward top customers. • Managed the company’s communication channels across web, social and digital media platforms as a tool for lead generation and customer relations. • Represented the company in conferences, meetings and industry events. • Conducted account management on a database of clients, stakeholders and partners for strategic collaborations, and mutual growth. • Improved prospect targeting on social media to improve social media generated leads by 10% over 6 months. • Successfully grew the company's Twitter audience from less than 150 to 1500+ organic followers in 12 months. • Executed paid media Ads for brand awareness, audience mapping, audience growth, lead generation, lead conversion for revenue growth, and increased social media voice for higher engagement.

• Head of Marketing and Customer Success · Pandascrow05-01-2021 – 09-01-2023

  •Co-Founder -Supervised and created key communication documents of the organization such as; content strategy, newsletters, blog articles, etc. -Provided creative direction in the creation of communication materials such as blog posts, infographics, pitch deck, company profile, etc. -Maintained brand image through creative storytelling and stakeholder engagement through platforms such as; social media, digital media, email newsletters, etc. -Provided leadership and guidance to the marketing team, fostering a collaborative and high-performing work environment. -Analyzed communications data, generated reports and provided insights to improve future communication efforts. -Implemented a standard operating procedure to curb excesses, reduce errors and improve internal communications for excellent and timely work completions. -Ensured seamless collaboration between multiple teams. -Conducted audits and quality control of communication platforms such as; websites, newsletters, blog posts, social media, etc.

Education

• Founder Institute AcceleratorStartup Business
• Daystar Leadership AcademyLeadership Development
• School of Grant SuccessGrant Writing Mastery
• Digital Interest AcademyDigital Marketing

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