Inbar Eshel

About

Hi there! My name is Inbar Eshel, a recent graduate with a bachelors in business administration and a minor in UX design. I am passionate about marketing, design, innovation, and everything in between. Ultimately, I want to help businesses with anything I can!

Experience

• Innovation Intern · The Idea Suite01-01-2023 – 08-01-2023

  • Led the recruitment process for consumers and experts, collaborating with recruiters, writing specifications, managing incentives, and overseeing the entire recruitment cycle • Conducted comprehensive research and online searches, ranging from sample product resourcing for team workshops to curating inspiring articles and stories for team development and external sharing • Crafted key client-facing assets, including the development of detailed reports to present research findings, progress updates, and engaging presentations

• Brand Management Intern · Keurig Dr Pepper01-01-2022 – 01-01-2023

  Strategized and launched multiple Dr Pepper TikTok Influencer campaigns with Craft PR agency, focused on increasing trial and awareness Led innovation concept writing for potential brand launches and participated in 3-year strategic planning Consulted and designed with creative agency Lg2 on the redesign of Dr Pepper Canada website, focusing on user experience and marketing copy Created shopper marketing campaigns and implementation plans for future grocery and product partnerships

• Marketing Intern · Enzuzo Inc.05-01-2021 – 08-01-2021

  Created 12-month B2B social media and brand plan, increasing engagement by 70% Generated marketing content in various formats; articles, social media posts, help docs, email marketing, video, etc.  Designed and implemented the user experience (UX) of the onboarding process and website redesign using Figma prototyping

Education

• Wilfrid Laurier UniversityBachelor's Degree, Business Administration

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