Iryna Koshelieva

About

T-shaped growth marketer focused on analytics, AI, and data, with 10+ years of marketing experience (4 in B2B SaaS and 3 in EdTech). Led teams up to 15+ people and cross-functional collaboration across product, sales, development, design, and content to drive growth. Mantras: “ship before you’re ready” and “test everything”.

Experience

• Strategic Growth Lead · xTiles (B2B2C SaaS)2026

  ● Led a team of 5, with close collaboration across product, development and sales. ● Launched several new products, including MCP (Claude) connector and Catalogue dedicated website (dev collaboration, full GTM strategy & launch). ● Developed a Programmatic SEO/GEO blog that led to 15% growth of traffic in 1 month, cutting 3x the ship time.

• Growth Marketing Lead · Annuities Genius (B2B SaaS)2025 – 2026

  ● Launched several new products, including AI co-pilot and Personal advisor’s website (product collaboration, full GTM strategy & launch). ● Started a series of webinars (weekly & monthly), gathering from 50 to 1000+ registrants. ● Outreach & PR activities (mentioned in BusinessWire, YahooFinance, FinancialTimes & industry-specific outlets). ● Led DemandGen via several channels, cut CPA ~40% by tests & experiments.

• Growth Lead · Projector Online Institute (EdTech)2024 – 2025

  ● Cut customer acquisition costs (CAC) by 48% via paid channels analysis and optimization. ● Led a team of 10, hiring and mentoring paid acquisition and SEO specialists. ● Designed and ran growth experiments, analyzing results and implementing changes to improve funnel performance.

• Senior Growth Marketer · Ring.io (B2B SaaS)2021 – 2024

  ● Increased SQLs by 30% through paid channels like Capterra and G2. ● Led a team of 5, conducting A/B tests and optimizing conversion funnels. ● Oversaw a strategic shift from a dialer product to a sales engagement platform. ● Designed a new brand identity (including a new website, pricing, and positioning).

• Growth Hacker & Community Manager · Revenue Grid (B2B SaaS)2020 – 2021

  ● Produced a YouTube live show with sales influencers that led to 3k+ SQLs. ● Grew LinkedIn brand presence and community from 2k to 5k followers. ● Opened and tested X (Twitter) as an acquisition channel resulting in 32% less CPA.

• Head of Marketing and Brand · 1 Million Women to Tech (EdTech)2018 – 2020

  ● Attracted 20k+ students across 2 cohorts, while cutting the CPA by 54%. ● Led a team of 15 across marketing and branding while managing 200 volunteers. ● Received 2 international awards for Women in Tech initiatives.

Education

• Kyiv Slavonic UniversityMasters in International Relations and Affairs, Specialization: Political Science and English Interpretation
• ReforgeGrowth Series / AI Growth
• GrowClassGrowth Marketing Certification

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