Serhat H.

About

Results-driven leader with 15+ years of experience in global marketing and growth. Scaled marketing and sales teams that raised over $100M in funding and achieved 60x revenue growth. Led teams of 50+ employees, managed $100M+ marketing budget, and influenced over $1B in pipeline. Expertise in SaaS B2B marketing, implementing both product-led (PLG) and sales-led strategies across healthtech, e-commerce, fintech, and martech sectors.

Experience

• Mentor · GrowthMentor2024-01-01 –
• Executive Director of Growth · HRS Group2022-01-01 –
• Growth & Marketing Advisor/Fractional Executive · Growth Advisors2010-01-01 –

  Fractional executive/advisor for go-to-market, demand generation, and business development for B2B & B2C SAAS startups.

• Fractional CMO · MealMe, Inc.2024-01-01 – 2025-01-01
• Chief Marketing Officer, Head of Marketing · Hive2020-12-01 – 2022-12-01

  Hive is a fulfillment platform that automates operations for D2C E-Commerce brands. It consists of three products: two B2B SAAS and one Fulfillment Ops. With a headcount of 120, it has raised $50 million in VC funding. • Developed a growth framework for online and offline channels (PPC, email, blog, events, community, trade shows), resulting in a 200% QoQ revenue growth with an LTV to CAC ratio above 4:1. • Launched a CTA-oriented website in 3 months and under budget, increasing SQL conversion rate. • Conducted SEO-compliant frameworks and competitor-keyword gap analysis to guide content production, resulting in a organic SQL increase. • Developed a PPC optimization framework, performed competitive benchmark analysis, and used ABM strategies to reduce customer CAC by 65% and increase LTV of created SQLs by 240%. • Launched marketing operations in DACH, France, Italy, Spain, and the UK, leading to a 65% uplift in QoQ revenue.

• Growth Advisor · 1Mind.uk2022-01-01 – 2022-09-01
• Advisor · Infloww2021-01-01 – 2022-01-01
• Marketing Advisor · Botgate AI2019-01-01 – 2021-01-01
• Chief Growth Officer · Massive Bio2017-09-01 – 2020-12-01

  Massive Bio is an AI-driven biopharmaceutical platform connecting cancer patients to clinical trials. As a pioneer in health tech/biotech, Massive Bio has raised a $9 million round to expand its services to EMEA. I owned both Product Led Growth and Sales Led go-to-market motions: • Led Sales & Marketing teams totaling 50+ employees, building the marketing team from scratch to 8 members. Spearheaded B2B (sales-led) and B2C (product-led growth) customer acquisition strategies, driving ARR growth from $0.5M to $20M. • Developed region-specific go-to-market strategies and established local & global partnerships to diversify revenue streams beyond performance marketing, achieving a 65% decrease in CAC and a 450% increase in partnership revenue. • Optimized the sales funnel and workflows by analyzing deal touchpoints and implementing sales best practices, resulting in a 52% shorter sales cycle and increased conversion rates from 3.2% to 12%. • Led the redesign of an SEO-friendly website, generating a 600% increase in organic search traffic and a 500% increase in pipeline within 6 months. • Established community programs and launched podcast and influencer marketing initiatives, reducing CPL by 48%, boosting ROAS by 127%, and driving 15% growth in LTV for the new product release.

• Advisor · Houst2018-11-01 – 2019-03-01

Education

• Trinity College DublinMaster of Business Administration - MBA, Business Administration and Management, General
• University College DublinData Analytics and Statistics
• University of CologneBachelor of Arts - BA, Philosophy
• Ege UniversityBachelor of Arts - BA, Philosophy

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