Isa Carlo

About

I’m a performance-focused marketing professional specializing in influencer and digital campaigns that drive measurable results. With a strong background in CPG and lifestyle brands, I use data to inform strategy, optimize content, and scale campaigns that consistently exceed KPIs. I’m passionate about building creator partnerships that not only resonate culturally but also deliver real business impact.

Experience

• Campaign Lead SCC - Integrated Campaigns · WPP GOAT Agency (Remote)2024 –

  Drive end-to-end marketing campaigns leveraging influencer, paid social, and content strategies to support user acquisition and engagement; achieved 185%+ impression over-delivery and 681%+ engagement over-delivery through optimized creator selection and platform-specific distribution; built runtime testing framework to increase efficiency by 15%; partnered with Paid Media to repurpose high-performing UGC and improve acquisition efficiency; analyzed performance data (CPM, ER%, CTR) to inform future strategy.

• Senior Marketing Coordinator - L’Oréal Accounts (Contract) · Creator Deck Media08-01-2023 – 08-01-2024

  Supported enterprise beauty launches generating multi-million impressions across organic and paid channels; reduced paid CPM by 25% through improved creator selection, content alignment, and asset repurposing; maintained CPV benchmarks across all campaigns; coordinated cross-functional teams delivering 50+ creator assets per campaign; collaborated on messaging alignment with product positioning and user journey.

• Marketing Coordinator · Benson Marketing Group05-01-2022 – 05-01-2023

  Supported influencer initiatives across 4+ premium CPG brands; achieved 125% impression delivery through optimized creator mix, posting cadence, and audience alignment.

Education

• Boston University

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