Nathan Plaisted, MDes

About

Idealistic systems-thinking brand designer with a Master of Design (MDes) in Brand Strategy. From graphic design in marketing and clinical departments, and through healthcare and hospitality sectors, to brand design—I've developed effective solutions that support business results. This includes a 25x rise in qualified leads, reaching 7-figure revenues, and a 368% increase in profits year-over-year. By blending a forward-thinking, evidence-based planning approach with design I help brands navigate change on their terms to reach ideals. • Brand strategy and identity • Futures thinking • Design • Adobe Certified Professional in Illustrator, Photoshop, and InDesign

Experience

• Brand Consultant · Playstead04-01-2020 – 07-01-2023

  Founded Playstead to form actionable strategies toward effective creative solutions that support business results for my clients’ brands. Highlights: → Increased a client’s year-over-year profits by 368% by guiding their startup through 7-figure revenue growth in three years. → Refreshed a struggling business's image and sales through a rebrand that resulted in award-winning creative and 1,000+ products purchased at their 14-hour brand launch. → Developed a client's brand communication strategy with a flexible core identity attracting over one million views on YouTube in six months. ‡ “Nathan’s ability to capture our mission and purpose exceeded all expectations. From distilling a complex company culture to a simple and easily recognizable logomark while also creating the ability to expand with robust brand identity elements are undoubtedly major contributors to our increasing and growing success.” —Luke Hales, cofounder Hacea Coffee Source Skills: systems thinking, brand strategy, brand design, strategic foresight, design research, creative development.

• Marketing Coordinator | Graphic Designer · L3 Healthcare Solutions06-01-2019 – 11-01-2021

  BRANDS: Abbott | Beta Bionics | BioPorto Diagnostics | Prima-Temp | IFCC Collaborated with the founder and partners of a clinical research organization to develop branding that met strict FDA standards for over 15 clients. Designed and produced multichannel marketing collateral, including posters, brochures, flyers, web and social assets, email newsletters, instructions for use (IFU), quick-start guides (QSG), and environmental and trade show graphics. HIGHLIGHTS: → Organized and executed the highest-performing webinar series in the client’s history, connecting with an audience of over 45,000 and increasing client leads by 2,526%. → Created hundreds of technical illustrations that increased accessibility and enhanced usersafety by clarifying complex information. → Onboarded and mentored new team members and developed digital asset management standards to ensure productivity, contributing to quarter-over-quarter growth.

• Development and Communications Specialist · International Rescue Committee09-01-2024 – 02-01-2025

  → Conduct brand and competitive audits gleaning insights on clients, donors, and staff to inform content strategies. → Identify opportunities for donor engagement and resource mobilization. → Track, analyze, and manage social media activities to support effective ideas and campaigns. → Create compelling content and social media assets to increase engagement. → Collaborate on social media strategy, creative content development, and campaign execution. → Assist in the planning and execution of fundraising events to increase sales and attendance.

Education

• ArtCenter College of DesignMaster of Design (MDes), Brand Design and Strategy
• California State University Channel IslandsBachelor of Arts (BA), Studio Art emp. Graphic Design
• California State University Channel IslandsBachelor of Arts (BA), Art History
• California State University Channel IslandsBusiness Management Minor, Business Management Minor
• Fullerton CollegeAssociate of Arts - AA, Studio Art
• Fullerton CollegeAssociate of Arts - AA, Art History

Similar talent on Pangea

Isabel D.Brand designer & strategist | Mission-driven and eco-conscious businesses | 10+ years experienceMálaga, SpainJenyse M.Strategic Brand Designer Dedicated to Attracting High-Paying Clients through Elevated Design. Chicago, ILPhillip R.Creative Director and Designer | Digital Art/Creative Director | Social Media Designer and Director | Creative Technologist | Integrated Marketing ExpertShubhangi K.Creative Marketing Designer | Social Content Strategist | Helping Brands Grow with Visual Storytelling & Campaign ExecutionLivermore, CA