Samantha Graves

About

Dynamic digital marketer and content strategist with hands-on experience in social media growth, brand marketing, and project coordination across fashion retail, construction, and tech startups. Proven ability to craft engaging content strategies, manage campaigns, and collaborate with cross-functional teams to drive audience growth and measurable results.

Experience

• Content Creator and Fashion Stylist · Sirena Boutique01-01-2025 – 07-01-2025

  Curated personalized outfits using fashion-forward brands such as Frankies Bikinis, WeWoreWhat and Guizio; acted as a brand ambassador in-store and online, maintained strong customer relationships, and aligned content with boutique and promotional objectives. Created and managed content for Instagram and TikTok, driving reach through trending audio, influencer-style edits, and real-time engagement strategies.

• Digital Media Associate · Kitchene Techstars Inc.01-01-2023 – 05-01-2023

  Led social media strategy across Instagram and LinkedIn, achieving notable follower growth and coordinating campaign calendars, media kits, and press materials while aligning content with corporate marketing goals and product launches.

• Marketing and Project Manager Assistant · Superior Contracting Inc.12-01-2020 – 07-01-2025

  Managed documentation flow including proposals and product submittals; supported sales and marketing with photography and visual documentation of projects for reporting and web presence; maintained client and vendor communications to ensure on-time project delivery.

• Social Media Content Creator · Self-Employed / Personal Brand01-01-2020 –

  Created and managed personal content for Instagram and TikTok using Canva, CapCut, and other editing tools; grew reach to 58k+ across platforms; partnered with beauty brands such as Prada Beauty, Valentino Beauty, and Dermalogica, delivering trend-forward, brand-aligned content.

• Sous Server · Giancarlo's Sicilian Steakhouse10-01-2018 – 09-01-2019

  Delivered high-volume, guest-first service in a fast-paced setting; maintained clear communication with kitchen and front-of-house teams to ensure seamless dining experiences.

Education

• The University of TampaB.S., Marketing

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