Isabella Moore

About

Communicator with 7+ years of experience across industries in Brazil and the U.S.

Experience

• Communications Projects Specialist · The Home Depot (Contract)01-01-2024 – 03-01-2024

  - Supported communications projects on the Military Relations team including contributions to the Military Moving Program – a campaign targeting $25M in incremental sales lift to the business. - Successfully proposed and implemented a segmented communication strategy campaign to collect associates’ testimonials, resulting in an 1100% increase in responses compared to the previous campaign.

• Internal Communications Specialist · Instant Teams08-01-2022 – 07-01-2023

  • Developed strategies for communications initiatives in a remote environment to enhance the employee journey experience by developing and implementing 5 core projects: content calendar, employee onboarding, internal surveys, and an ambassador program. • Simultaneously managed projects and practices to increase employee awareness and engagement of a global team by developing communications plans that align with the organization’s growth strategies, mission, and core values. • Overseen the internal content editorial and effectively wrote over 350 internal pieces and used Slack, email announcements, and other platforms to share them, consistently ensuring the delivery of high-quality content. • Effectively managed a monthly employee email newsletter, ensuring timely distribution and engaging content for the internal audience, maintaining an average of 75% open rate over 12 months – the industry average is 69%. • Collaborated with different levels of stakeholders including senior leadership to advise, coach, and deliver high-level internal communication practices across departments and with external communications to ensure consistency between internal and external messaging and branding. • Developed internal communication annual strategies and created KPIs to achieve employee engagement, awareness, and high satisfaction during the new hire onboarding.

• Digital Communications Intern · University at Buffalo07-01-2022 – 08-01-2022

  - Analyzed metrics of the weekly newsletter of the Graduate School of Education to establish the effectiveness of communications. - Developed strategies based on the data analysis to enhance the results

• Communications Analyst · Baterias Moura (Brazil)02-01-2015 – 04-01-2019

  • Led the implementation of the Corporate Communications department plan by redefining the company's communications tone, establishing the spokespeople, 12 departments' key messages, employers’ branding initiatives and reputation, press releases, institutional articles and newsletters for internal and external audiences. • Planned and executed the editorial lines for B2B and integrated communications channels such as the company's website, social media accounts such as LinkedIn, and newsletters. • Coordinated public relations and communications initiatives such as planning and executing relationship strengthening with key partners, spokespeople preparation, reporting, and news clipping - partnering with the external agency to ensure delivery on schedule and at a high quality. • Supported executive communications around internal and external events, awards ceremonies, and brand initiatives by creating presentations, memos, talking points, and video scripts. • Developed communication plan for the internal communication channels for 3 subsidiary companies for more than 5000 employees - Baterias Moura, Rede Moura e Instituto Conceicao Moura - that facilitated employee engagement, built awareness, and drove action to support ongoing business objectives and current priorities. • Produced and created 100+ content pieces (digital & printed) for internal channels (newsletters, newspaper, emails, intranet) monthly, developing and maintaining an editorial calendar for multiple platforms and channels. • Designed institutional content strategy and proactively identified opportunities and developed programs to continually improve the communications approach for manufacturing and corporate employees.

Education

• University of the PotomacMBA, Marketing
• UniFBV WydenBachelor's Degree, Communications - Journalism

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