Isabella Silva

About

Brand and communications strategist and copywriter working with brands, athletes and projects that want to be remembered beyond the moment they appear. Focused on building narratives, campaigns and brand moments that carry meaning over time, working from concept to execution across personal branding, content strategy, copywriting and creative direction.

Experience

• Head of Brand & Communications · Gilberto Silva08-01-2021

  Responsible for the strategic management of Gilberto Silva’s personal brand, former footballer, World Cup winner and internationally recognised figure in football. I work closely with Gilberto Silva, a Brazilian former professional footballer, FIFA World Cup winner and internationally recognised figure in football, leading the strategy behind his personal brand. The work begins with a clear question. How do we build a brand that honours his legacy while keeping his voice relevant beyond the pitch? From there, I develop brand positioning, communication strategy and long-term narrative, while managing digital presence, reputation, institutional communication and content strategy. In practice, I lead editorial planning, creative direction and brand moments across campaigns, partnerships, speaking engagements, media projects and public appearances. I also work with commercial, legal, creative, production and external partner teams to align opportunities with the story we are building. Along the way, I curate narratives, speeches, interviews and institutional materials, contribute to proposals, presentations and brand assets, and lead creative direction and executive production for documentary-style projects and behind-the-scenes football content.

• Partner / Head of Communications · Simetria Branding03-01-2024 – 03-01-2026

  Partner at a communications and branding company, working across brand strategy, verbal identity, content, brand narrative and digital communication for clients from different industries. At Simetria Branding, I worked as a partner in a communications and branding company, developing brand strategy, verbal identity, content, narrative and digital communication for clients across law, medicine, influence, services, personal brands and local businesses. I created positioning, communication strategies, content plans, copy, scripts and tone of voice guidelines, while leading creative direction for campaigns, launches and commercial presentations. I also managed client relationships, structured deliverables, timelines and internal processes, gaining practical experience in negotiation, project management and communication inside a creative business.

• Founder / Creative Director · IMverso01-01-2021 – 12-01-2022

  Founded and managed a homewear fashion brand, leading the business across creative, commercial and operational areas. I created the brand concept, positioning, identity and language, while overseeing product direction, campaigns, content, launches, suppliers, sales, customer service and brand experience. This was my first experience building a business from the inside and understanding how communication shapes not only how a brand appears, but how it sells, connects and grows.

• Social Media Manager · Bella Nail Spa04-01-2020 – 04-01-2021

  Worked on the digital communication of a beauty salon, creating social media content, captions and visual references to strengthen the brand’s online presence. I supported the brand’s visual and verbal language, followed audience behaviour and content opportunities, and gained my first practical experience with digital marketing, brand aesthetics and the daily rhythm of social media.

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