Isabelle Ortiz

About

Account Manager and marketing operations professional with cross-functional experience coordinating multi-platform campaigns, client deliverables, and performance reporting. Background includes content production workflows, sponsorship and brand activation, and data-informed optimization using dashboards and tracking audits. Experienced in building agency operations, leading commercial cycles, and ensuring on-time execution across complex marketing initiatives.

Experience

• Account Manager, Content Coordination & Growth Strategy | Sponsorship & Brand Activation (Account Manager) · SkyHouse Agency03-01-2026

  ● Managed day-to-day client relationships for US healthcare and e-commerce accounts, owning weekly performance recaps, meeting follow-ups, and deliverable coordination. ● Coordinated execution between Performance Managers, creative teams, and clients, keeping priorities, assets, and deadlines aligned across simultaneous accounts. ● Produced complete handoff documentation, SOPs, and process flowcharts covering account workflows and tracking operations. ● Supported tracking setup and audits in RedTrack, flagging data inconsistencies for technical resolution.

• Copywriter & Marketing Operations · SkyHouse Agency05-01-2025 – 12-31-2025

  ● Drove a 360% increase in weekly revenue by translating campaign performance data into execution and optimization decisions during a product launch. ● Owned campaign performance analysis and reporting through Power BI dashboards, enabling data-informed decisions across revenue, funnel efficiency and creative direction. ● Led cross-functional coordination across strategy, design and traffic teams, ensuring 100% on-time delivery of complex, multi-stage campaign cycles. ● Executed paid social initiatives aligned with funnel stages, contributing to a 19% increase in CTR. ● Optimized operational workflows, enabling a 2x increase in weekly creative output without additional headcount. ● Managed partner-facing and commercial campaign communication, including structured reporting, asset organization and performance tracking.

• Marketing Consultant & Agency Partner (Co-founded Coreo Agency) · One Four / Coreo Agency01-01-2023 – 05-31-2025

  ● Co-founded Coreo Agency and built its operational backbone from zero: client onboarding, briefing templates, proposal and pitch structure, approval workflows, and company-wide organization in Trello and Notion. ● Owned the full commercial cycle — proposals, pricing, and negotiation. ● Hired and coordinated creative team (videomakers, editors, designers), managing briefings, timelines, and quality control across simultaneous projects. ● Served as the main client-facing point of contact — working directly with clients' commercial and finance teams to ensure strategic alignment — while coordinating shoot schedules, content timelines and deliverables with creative teams. ● Led campaign planning across social and paid channels, briefing execution teams and steering creative direction to keep every deliverable tied to client business goals.

• Social Media Manager · Vital Dentistry01-01-2020 – 12-31-2020

  ● Owned the content lifecycle from briefing to final delivery, ensuring consistent brand positioning in a regulated, high-trust environment. ● Sole marketing owner for a healthcare practice, managing the full content lifecycle: planning, production, and publishing within a regulated, high-trust industry.

• Freelance Content Production, UGC & Creator Operations · Freelance01-01-2023

  ● Led and supervised audiovisual content initiatives for brands, from concept development and briefing to production and final delivery. ● Coordinated UGC and creator-driven projects, including creator selection, briefing, timeline alignment and quality control. ● Planned, scheduled and directed on-site and remote content shoots, ensuring alignment with brand positioning and campaign objectives. ● Supported influencer and creator collaborations by managing workflows, assets and communication throughout the execution phase. ● Organized and supported branded content activations and events aimed at strengthening brand narrative and community engagement.

• Sports Sponsorship & Brand Activation Manager · Freelance / Client engagements (Sports Sponsorship & Brand Activation)01-01-2025

  ● Identified and secured sponsorship partners for sports events through strategic outreach and commercial negotiations ● Developed sponsorship proposals aligned with partner brand objectives and audience engagement opportunities ● Produced event marketing assets and branding materials for sports activations and tournaments ● Conceptualized and executed sports brand activation strategies to enhance fan engagement and sponsor visibility

Education

• IBMECMBA, MBA in Digital Marketing, Growth & AI
• LVMHCourse, The Fundamentals of the Luxury Industry
• Casa Thomas JeffersonProfessional English course (In progress), Professional English for Marketing and Sales
• UnoparBachelor’s Degree, Bachelor’s Degree in Dentistry
• Sports Marketing & Sponsorship Course (issuer not specified)Course, Sports Marketing & Sponsorship

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