Isha Kumari

About

As a User Experience Designer and Strategist, I am passionate about human-centered design. Through active listening, curiosity, and consistently asking ‘why,’ I uncover insights that drive meaningful, user-aligned experiences. I’ve worked with BMW, Deloitte, 200 Club, Walmart, and Philosophy, gaining diverse industry experience. These collaborations have strengthened my ability to design solutions that balance user needs with business objectives, ensuring products and experiences are both functional and strategic.

Experience

• User Experience Designer · Tindoori2025-04-01 –

  Web & Mobile Designer | AI SaaS & EdTech

• UX Researcher & Designer | BMW x SCADpro · BMW Group2024-03-01 – 2024-05-01

  I worked on the design and development of an Apple Vision Pro app for BMW. It helped me to apply my skills in market research, concept development, UX design and allowed me to establish a seamless and engaging user experience that aligns with BMW’s premium brand image. It also, provided an invaluable opportunity to work on the forefront of automotive and technology integration in a collaborative team environment, ensuring the integration of diverse perspectives and expertise into the final product.

• Facilitator | MCG X SCAD · Medical College of Georgia at Augusta University2024-03-01 – 2024-05-01

  • Facilitated co-creation workshops to enhance creative thinking and problem-solving skills for MCG students. • Conducted research process workshops to improve medical students' practices at both institutional and individual levels.

• Associate Designer · Myntra2020-10-01 – 2023-05-01

  Concept Development & Trend Analysis: 1. Seasonal Concept Development: Developed and presented seasonal concepts for Autumn/Winter 2021, Spring/Summer 2022, Autumn/Winter 2022, and Spring/Summer 2023. Identified key trends and product stories, and effectively communicated these concepts during line reviews to engage buying, sourcing, and catalogue teams. 2. Trend Curation for Myntra: Curated seasonal womenswear trends for Myntra's in-house brands through Stylecast, ensuring alignment with market trends and consumer preferences to drive product relevancy. Product Analysis and Correction: 1. Fit and Quality Enhancement: Conducted detailed analysis and corrections of body blocks with precise size measurements to improve fit and comfort, significantly enhancing overall product quality. 2. Core Body Bank Creation: Built a comprehensive core body bank tailored to Myntra blocks, aligning with the brand Chemistry's philosophy and business requirements, ensuring consistency and accuracy in product sizing. Brand Presentation & Marketing: 1. Brand Communication: Researched and created compelling brand decks and visual presentations to convey seasonal trends and product innovations to internal stakeholders. 2. Product Line Development: Developed advanced product categories, including dresses, tops, and shirts, ensuring a cohesive, forward-thinking product line that meets market demands. 3. Social Media Management: Managed Chemistry's social media presence, boosting brand visibility through impactful imagery and callouts on the Myntra Studio page, accurately reflecting the brand’s language and aesthetic.

• Assistant Manager · AJIO.com2018-09-01 – 2020-10-01

  Delivered innovation and creativity in designs across all offers of Womenswear merchandise at the AJIO platform by ensuring 90% adoption of designs into buying. Contributed and delivered designs for AJIO private label brand- OUTRYT and was awarded A+ rating for outstanding performance in year 2020.

• Designer · Akr Textile2017-07-01 – 2018-06-01
• Freelancer | Elle · Arvind Lifestyle Brand Limited2017-05-01 – 2017-07-01
• Design Intern · Shahi Exports Pvt Ltd2016-05-01 – 2016-07-01

  Interned for the brand Calvin Klein

Education

• Savannah College of Art and DesignMaster of Arts - MA, Design Management
• National Institute of Fashion Technology IndiaBachelor of Arts - BA, Fashion and Knitwear design
• National Institute of Fashion Technology IndiaFashion/Apparel Design

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