Ishani Koul

About

Product designer specializing in B2B SaaS, fintech, and consumer products. Skilled at translating complex workflows into intuitive, high-impact experiences from research to delivery. Holds a Master’s in Digital Product Design from Parsons and a Bachelor’s in Computer Science from Visvesvaraya Technological University. Currently designing solutions for Nourish Link Organization, with a track record of building accessible interfaces, scalable design systems, and data-driven product decisions across fintech, SaaS, and social impact projects.

Experience

• Freelance Product Designer · Nourish Link Organization01-01-2026 –

  Redesigning the website and brand identity, translating organizational mission and user research into a cohesive digital experience.

• UX Designer · UXReactor (Part of Ascension)09-01-2025 – 01-31-2026

  Led end-to-end product design for Specialty Coffee Association platform; built and scaled a design system on Salesforce Lightning (SLDS) to enable consistent, scalable workflows.

• Product Designer · Norman Accessories NGO08-01-2025 – 10-31-2025

  Architected a community-driven database of screen-reader-friendly reviews, applying WCAG 2.1 guidelines to ensure accessibility across product and engineering.

• Product Designer II · Parallel Design Studio06-01-2021 – 01-31-2024

  Led the end-to-end design for a mobile banking experience (Savii) in the Philippines; utilized A/B testing and rapid prototyping to reduce onboarding drop-offs by 11% in 60 days. Redesigned the Warehouse Management System (WMS) tool to achieve an 80% increase in operational efficiency and shipped a digital banking platform (Onestack) focused on financial inclusion.

• Systems Engineer · Infosys01-01-2021 – 05-31-2021

  Contributed to enterprise application development through technical specifications, system documentation, and cross-team collaboration.

Education

• Parsons School of DesignMaster’s in Digital Product Design, Digital Product Design
• Visvesvaraya Technological UniversityBachelor’s in Computer Science, Bachelor’s in Computer Science

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