Ismar Dzanko
Skilled PPC Specialist with over 5 years of experience creating, managing, and optimizing paid advertising campaigns.
6 yrs experience · Sarajevo, Bosnia and Herzegovina · 20-30 hrs/week
About
Skilled PPC Specialist with over 5 years of experience creating, managing, and optimizing paid advertising campaigns. Adept at leveraging advanced analytics and data-driven strategies to maximize ROI and drive traffic growth. Proven track record of improving conversion rates by 30% and reducing cost per acquisition through meticulous keyword research, A/B testing, and bid management.
Skills
Experience
- Growth Specialist · Hubstaff07-01-2021 – 02-01-2024
- Managed PPC campaigns across multiple platforms including Google Ads, Bing Ads, and Facebook Ads. - Conducted A/B testing on landing pages increasing click-through rates by 15%. - Increased Quality Scores across campaigns, leading to higher ad placements and lower costs per click. - Created and maintained detailed performance reports that provided actionable insights and guided strategic decisions. - Created landing pages and helped build out a new content release process in CMS. - Provided training and support to team members on effective use of the new content release system
- Media Buyer · Faesthetic Media10-01-2018 – 05-01-2021
- Created and managed e-commerce campaigns on Facebook Ads Manager. - Researched competitors, analyzed market trends and implemented them in campaigns. - Increased campaign ROI through media planning and optimization based on audience insights. - Improved ad performance metrics by 20% through analysis, and optimization of running campaigns. - Created and tested new landing pages.
Education
- American University in Bosnia and HerzegovinaBachelor Degree, Information Technologies
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