Ivan Rojas

About

A dynamic and accomplished marketing and communications professional with a strong academic background in modern journalism and marketing & communications. With extensive experience in content creation, social media management, and youth-led program development, Ivan has a proven track record of driving customer engagement and retention through innovative marketing strategies. Fluent in Spanish and English, he has held impactful roles at organizations such as Procuraduría General de la Nación, Amplified Scale Lab, and Dani Schulz Inc., where he executed campaigns promoting transparency, indigenous and LGBTQ+ visibility, and sustainable development. A passionate researcher and leader, Ivan has been recognized for academic excellence, including honors from the American Journalism and Rolling Stone Magazine Certificate, and has contributed to community-driven initiatives through his different roles. Ivan is dedicated to leveraging his skills in digital marketing, research, and community advocacy to create meaningful impact in youth-focused and socially responsible organizations.

Experience

• Marketing Analyst · Amplified Scale2023-12 –

  Developed and implemented branding and socializing strategies to drive new customer growth, resulting in increased acquisition and retention rates. Enhanced customer engagement through targeted campaigns, fostering loyalty and expanding access by successfully upselling to existing clients.

• Marketing Manager · Procuraduria General de la Nacion2023-03 – 2024-03

  Organized and executed national campaigns to promote youth-led initiatives among public institutions, contributing to an ongoing trade and sustainable development program in collaboration with public institutions.

• Marketing Intern · Procuraduria General de la Nacion2023-02 – 2023-09

  Designed and produced multimedia content to promote youth-led initiatives in collaboration with public institutions.

• Content Creator & Social Media Manager · Dani Schulz Inc.2023-01 – 2023-06

  Launched educational programs by designing and producing social media content surpassing enrollment goals with 500+ students by focusing on growth marketing strategies, community follow up and engagement rates. Expanded the brand’s digital reach by organically growing the online community by 20,000 followers through consistent, value-driven storytelling.

• Social Media Manager · Wikimedia Colombia2023-03 – 2023-05

  Developed inclusive digital content that promoted indigenous leadership and LGBTQ+ visibility, engaging national volunteers in collaborative efforts. Contributed to the creation and dissemination of Wikipitía, supporting linguistic and cultural preservation.

• Marketing Analyst Intern · Pontificia Universidad Javeriana2022-09 – 2022-12

  Conducted research on media dispute resolution campaigns, assisting faculty with analysis and content development for academic publications.

• EF Brand Promoter · EF Education First2021-08 – 2022-11

  Promoted EF Education First brand across various platforms, enhancing visibility and engagement.

• Community manager · University of the North2018-02 – 2018-09

  Managed community initiatives and engagement strategies to promote involvement and collaboration.

Education

• New York UniversityModern Journalism, Storytelling
• Pontificia Universidad JaverianaComunicador social con énfasis en Publicidad, Marketing & Communications
• Pontificia Universidad JaverianaCatedra de Transparencia Electoral, Asuntos electorales

Similar talent on Pangea

Andrea L.Project Manager | Marketing & Social Media ExpertSan Salvador, El SalvadorPaula G.Strategic Marketing Expert | Data-Driven InnovatorBuenos Aires, ArgentinaMaria Camila M.Brand consulting / Strategic marketing/ Communications/ Events/ Growth and media planningMedellín, Medellin, AntioquiaAlejandra R.CEO Specializing in Data-Driven MarketingBogotá, Bogota