Ivana Taylor

About

Hi! I’m Ivana, publisher of DIYMarketers.com where overwhelmed business owners & entrepreneurs like you save time & money by simplifying their marketing and making room for a business you love and your customers crave. I believe that marketing for small business has become too overwhelming. You've been thinking that you have to do more marketing to get more customers and make more money. This is a LIE! You shouldn't be doing MORE marketing, you should be doing LESS (but more focused) marketing. One thing you need to know about me is that I’m always looking for ways to get the most professional, high-end small business marketing strategies for the least amount of time and money invested. I can’t seem to stop myself. I think it’s because I spent more than 25 years in manufacturing organizations where we desperately needed marketing – but never seemed to have the budgets to make it happen. I won’t bore you with my wild successes here, you can see those in my experience section. Call me a computer geek. I won’t be offended. I spend hours each day testing and trying the latest marketing tools and platforms to see if they are worth the investment and save you time and money. My three favorite things to do are writing blog articles that help small business owners get and keep more customers, answering questions from small business owners on social media and running influencer campaigns for brands who want to help small business owners be successful. You can count on me for low-cost marketing ideas, social media strategy, influencer marketing campaigns, tweet chats, branding, content marketing, referral strategies and all things DIY Marketing. Go ahead and test me – got a small business marketing question or challenge? I’m here to answer it for you. The best thing to do is reach out to me on Twitter via @DIYMarketers or send me an email to ivana@DIYMarketers or why not cut through all of that and just call me at 330-472-0981. Better yet, schedule a chat with me: https://calendly.com/ivana/chat

Experience

• DIYMarketing Expert, Marketing Strategist and Small Business Marketing Advisor · DIY Marketers10-01-2008

  DIYMarketers is an online publication of DIY Marketing tools, tips and resources for small business owners, CEOs of companies with limited marketing resources, and marketing professionals with limited budgets. We touch thousands of targeted small business owners and entrepreneurs per month.

• President, Marketing Advisor, Marketing Consultant in Cleveland Akron Area · Third Force Marketing Systems03-01-1999

  Third Force is a strategic marketing firm that provides its business-to-business clients with marketing advice, marketing strategy, and a unique and profitable market position that makes them the obvious choice for their ideal customers. We are instinctive and intuitive strategists. While we may not 'see dead people,' we see those subtle decision-points that typically make the difference in who your ideal client will choose; you, your competitor, or nothing at all. We can and will make your ideal customer fall in love with you. We do this with our Signature Strength process that uses targeted 'customer conversations' typically in the form of telephone in-depth interviews to uncover what's important to customers when they are buying what you sell.

• Worldwide Director of Marketing · Alpha Technologies03-01-1997 – 04-01-1999

  Managed an international team across North America, Europe, and Asia. Created and implemented a strategy and plan for Y2K, repositioned company for private equity sale.

• Marketing Manager · Vernay Laboratories01-01-1991 – 03-01-1997

  Managed multi-functional medical device component business unit. Launched needle-free system check valves along with other medical device components

Education

• Penn State UniversityBS, Marketing
• Antioch UniversityMA, Management
• Dale Carnegie CourseCertified, Professional Presentation Skills
• Dale Carnegie CourseCertified, Human Relations Skills
• Ludwig-Maximilians-Universität MünchenCertification, German Language - Auslander
• Quigley High SchoolHigh School, Diploma

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