Jacqs Carroll

About

Jacqs is the Director of Digital Product at Authentic Brands Group, where she leads digital product strategy and drives the product roadmap for 7 brand e-commerce sites. She has led the re-platform and launch of 6 e-commerce sites as well as launched the Authentic Marketplace site. Her main focus is to improve revenue and conversion through implementing innovative new strategies and features in collaboration with marketing and merchandising teams. With significant experience in e-commerce and digital transformation, she has advised clients in various industries, including food service, manufacturing, and financial services, during her tenure as a Senior Consultant at EY's Digital Strategy & Experience Design practice.

Experience

• Director, Digital Product · Authentic Brands Group2024-01-01 –
• Senior Product Manager · Authentic Brands Group2022-05-01 – 2024-04-01

  Lead product strategy, roadmap, and backlog for three e-commerce sites. Focus on enhancing customer experience and drive conversion increase by implementing innovative new features inspired by insights from customer behavior, industry trends, and competitive research.

• Senior Experience Design Consultant · EY2020-09-01 – 2022-04-01

  Collaborated with clients across industries including food service, manufacturing, and financial services. Primarily focused on digital strategy, innovation, and product management.

• Business Advisory Consultant · EY2018-07-01 – 2020-09-01
• Sales Associate · Lilly Pulitzer2016-05-01 – 2018-07-01

  Increased sales and average transaction value by providing clients with excellent service through relationships with clientele and building strong brand and inventory knowledge. Exceeded expectations of the role to lead merchandising and visuals management to both ensure relevance in the local market and meet store key performance indicators.

• Research Assistant · GreatBridge Consulting2017-05-01 – 2017-07-01

  Researched key economic factors in a variety of industries and performed property damages valuations for multiple intellectual property cases. Analyzed previous case documents and valuations and then wrote questions for clients to depose opposing witnesses.

• Character Performer · Walt Disney World2014-06-01 – 2014-08-01

  Entertained Disney guests in Meet & Greets and Dance Parties. Enabled guests to experience “Disney magic” through performance of characters and personalized interactions.

Education

• Georgetown UniversityBachelor of Science in Business Administration, Marketing, International Business
• Saint Edwards SchoolHigh School Diploma

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