Jacquelyn Bonilla

About

With a degree in Production Management from the Fashion Institute of Technology, I have built a robust career in digital marketing and project management. Currently, I serve as a Campaign Execution Specialist, Digital Acquisitions at Citi, where I plan, execute, and optimize digital marketing campaigns to acquire new customers. Previously, I held roles at Citi as a Creative Strategist, focusing on marketing communications for low-engagement customers, and at JPMorgan Chase & Co. as a Design Program Manager and Marketing Project Manager, overseeing design projects and integrated marketing campaigns. My experience also includes a stint at Victoria's Secret as a Creative Digital Producer, where I managed project timelines and improved workflow efficiencies.

Experience

• Campaign Execution Specialist, Digital Acquisitions · Citi08-01-2023

  As a Campaign Execution Specialist, Digital Acquisitions, I am responsible for planning, executing, and optimizing digital marketing campaigns to acquire new customers.

• Creative Strategist, U.S. Credit Cards (Specialist) · Citi04-01-2019 – 05-01-2022

  I developed and executed marketing communications across various channels targeting existing low engage/inactive customers. Aside from working on creatives, I reviewed existing workflow processes and found areas where we can improve efficiencies/streamline across cross-functional teams.

• Design Program Manager, Senior Associate · JPMorgan Chase & Co.05-01-2022 – 03-01-2023

  As a Design Program Manager, Senior Associate, I managed design projects, ensuring they met business objectives and were delivered on time.

• Marketing Project Manager, Private Bank · JPMorgan Chase & Co.02-01-2017 – 09-01-2018

  I managed kickoff meetings, internal reviews, and project timelines for Brand, LatAm, U.S. and Verticals integrated marketing campaigns, events and thought leadership content.

• Creative Digital Producer (Specialist) · Victoria's Secret10-01-2018 – 04-01-2019

  I managed project timelines for PINK and Beauty digital updates along with collaborating with Art Directors and site graphic designers on the daily offer graphics. I developed a workflow process that improved efficiencies (and allowed transparency) among business partners and execution teams.

Education

• Fashion Institute of TechnologyProduction Management

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