Jaelyn Rogers

About

Experienced brand strategist with a proven track record in developing and executing comprehensive marketing strategies across various channels. As a marketing professional with 7+ years of experience, I’ve honed my skills in crafting and executing integrated marketing campaigns that resonate with diverse audiences.

Experience

• Marketing & Communications Specialist · MedWish International2021

  - Lead the development and execution of comprehensive marketing strategies, driving brand awareness and engagement across multiple platforms, including Instagram and LinkedIn. - Manage content calendars and budgets, aligning targeted initiatives with brand priorities and marketing campaigns. - Collaborate with creative teams throughout the company to produce visually compelling content and copy, maintaining brand consistency and storytelling across all channels. - Conduct social listening and analyze consumer trends, leveraging insights to optimize content and engagement strategies. - Guide and mentor team members, fostering a collaborative and efficient work environment.

• Social Media Manager · The Social Ray2017

  - Develop and execute social media marketing strategies for a variety of clients, including small businesses, non-profits, and emerging brands. - Design, produce, and edit a wide range of content, including graphics, photos, and videos, to enhance brand visibility and engagement. - Manage multiple social media accounts simultaneously, tailoring content to fit the unique voice and goals of each client. - Work closely with clients to understand their objectives, develop content calendars, and provide regular performance updates. - Stay up-to-date with the latest social media trends and tools, incorporating them into content strategies to maintain relevance and competitiveness in fast-paced digital environments.

Education

• Cleveland State UniversityBachelor's Degree, Communications
• Cuyahoga Community CollegeAssociate's Degree, Mass Communication & Journalism

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