Jaha Kerr

Jaha Kerr

Creative Brand Director & Content Conversion Lead

4 yrs experience · Toronto, ON · 20-30 hrs/week

About

Hi I’m Jaha, a Creative Brand Strategist and Content lead with over 5 years of experience in the content creation industry building brand narratives, and content systems that drive engagement and growth. I specialize in merging strategy with storytelling, translating audience insights and platform data into visually compelling and culturally relevant content to drive conversion.

Skills

Brand StrategyCampaign ManagementCampaign MarketingContent CreationContent StrategyMarketing StrategyProduct ManagementProduct StrategySocial Media MarketingStrategy & Business Development

Experience

  • Content Creation · Jaha Skin08-01-2020

    * Crafted a content strategy that combined product-focused visuals, educational storytelling, and relatable wellness tips to engage a targeted audience. * Created and scheduled content across multiple formats (short-form video, static visuals, and carousel posts) to promote healthy skincare routines and overall well-being. * Maintained visual consistency and brand tone through custom graphics, soft aesthetic edits, and on-brand copywriting. * Strategically adapted content across platforms — showing up differently on Instagram, TikTok, Pinterest, and Threads to match each platform’s format, user behavior, and algorithm for optimized performance. * Monitored engagement and audience feedback to refine content direction, boost performance, and maintain audience alignment.

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