Jazmine Alexander

About

I’m Jazmine Alexander, a creative strategist and project manager passionate about helping founders and organizations bring ideas to life through intentional design, smart systems, and human-centered strategy. With over 4 years of cross-industry experience, I’ve led visual campaigns, managed creative teams, and guided early-stage branding for clients in education, wellness, fashion, and the public sector. I specialize in turning abstract concepts into clear, aligned strategies that support long-term brand growth. Whether it’s rethinking a community initiative, launching a new product, or aligning a brand’s identity with its mission, I thrive in the space where vision meets structure.

Experience

• Graphic Designer · District of Columbia Public Schools (DCPS)Nov 2021 – Aug 2025

  Collaborated with stakeholders to shape brand strategy and design execution for early childhood programs across D.C. Developed and launched five major campaigns contributing to 5–8% increases in enrollment in key wards. Repositioned the Ready for Pre-K brand to focus on family connection and child-centered visuals, resulting in a 15% engagement boost. Streamlined print production through eco-conscious digital assets and QR-based publications, cutting costs by 20%.

• Creative Lead → Project Manager → Account Coordinator · BrandkynAug 2024 – Apr 2025

  Guided 6+ clients across education, wellness, and retail through branding and marketing concept development. Managed timelines, creative workflows, and team accountability to achieve a 90% on-time delivery rate. Facilitated discovery sessions and weekly strategy meetings to translate ideas into 20+ finalized brand assets. Identified RFP opportunities and aligned client goals with deliverable timelines and budgets.

• Brand Consultant & Designer · Sewcially InspiredMar 2023 – Feb 2024

  Directed a full brand refresh and Shopify website relaunch, aligning brand messaging with sustainability values. Strategized content, product positioning, and brand visuals to increase website traffic by 25%. Styled and art-directed photo shoots to reinforce brand storytelling.

Education

• Stevenson UniversityBachelor of Science - BS, Graphic Design

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