James H.

About

A graduate of Princeton University with a Bachelor's Degree in Classics and a Certificate in Chinese Language Proficiency from Beijing Normal University, I have built a diverse career in marketing, research, and writing. Currently, I am the Growth Marketing Manager at The Speaker Lab, where I have generated over $4 million in revenue through innovative email and SMS campaigns. Previously, I served as a Research Consultant for Evan Osnos at The New Yorker and a Senior Research Assistant at The Brookings Institution's John L. Thornton China Center. My freelance writing has been featured in prominent publications such as The Houston Chronicle and The Huffington Post. Additionally, I managed international marketing initiatives at Saffron Ventures, significantly scaling business growth and establishing key revenue streams.

Experience

• Growth Marketing Manager · The Speaker Lab05-01-2022

  Spearhead and orchestrate cold outbound email funnel, generating $100K+ worth of revenue at a 1000%+ ROI. Sent 60 million+ Hubspot and ActiveCampaign emails to inbound leads, yielding $4+ million in revenue from 2022-2024. Introduced an email revival template, which led to $31K+ in revenue off of a $27 spend. Doubled open rates from <10% to 20+%. Created SMS revival workflow for email-unsubscribed contacts, leading to $189K+ in revenue over a 2 month timeframe against a $73K+ spend for a 157% ROI. Authored 40 SEO-enriched blog articles, contributing to a significant 59% spike in pageviews over a 5-month span.

• Research Consultant for Evan Osnos · The New Yorker11-01-2019

  Support New Yorker staff writer Evan Osnos on a variety of writing projects.

• Freelance Writer · China Biotech Bulletin06-01-2016

  My work has appeared in The Houston Chronicle, The Hill, The Huffington Post, and The Diplomat, among others. I also started the China Biotech Bulletin newsletter as a roundup of Chinese biotechnology news: https://chinabiotechbulletin.substack.com/

• Senior Research Assistant · The Brookings Institution11-01-2019 – 02-01-2021

  Worked as a senior research assistant in the Brookings Institution's John L. Thornton China Center, reporting to senior fellows Cheng Li, Ryan Hass, and David Dollar and supporting adjunct scholars such as Jamie Horsley and Thomas Christensen.

• Growth Associate · Saffron Ventures08-01-2018 – 10-01-2019

  Managed ActiveCampaign/Zendesk B2C email campaigns as well as SMS and autodialer softwares to generate intense period of business growth (scaled from ~$5 to ~$10MM from 2016 to 2019). Spearheaded international marketing initiative to leads in China, South America, and Europe. Using social media such as Facebook Ads, WeChat, Squarespace, and email marketing, made formal partnerships with multiple international stakeholders and established revenue streams worth $300K. Managed Meta Ads accounts with annual budgets exceeding $1M, focusing on targeted outreach to high net worth individuals in the business and medical fields for high ticket product.

Education

• Princeton UniversityBachelor's Degree, Classics
• Beijing Normal UniversityCertificate in Chinese Language Proficiency, Chinese Language and Literature

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