Andrew Foreman-Kaye

About

No conflicting priorities. No hidden agendas. Fully aligned with your team and dedicated to your success. This is how we’ve always operated—and how we’ll work alongside you

Experience

• Marketing Director · Pratt.com09-01-2021 – 09-01-2023

  Pratt.com is Pratt industries' corporate backed E-commerce start-up aiming to target small and medium sized businesses that are in need of custom packaging. Key wins: - Hired and managed marketing team replacing external marketing agency. - Managed omni-channel marketing efforts (Email, Social, PPC, Direct mail, SEO, Social Media Ads). - Spent +$1M in paid media with high ROAS. - Launched premium packaging options for Mailer boxes and Pizza boxes. - Launched new product category (Kraft bags). - Pitched and negotiated strategic partnerships with UPS & EasyPost executive management. Lessons learned: - No matter what business you are in, you are in the PEOPLE business 1st. - Your first 10 hires are CRITICAL. Each person must be a self driven superstar. - Customer acquisition is nothing without retention. - Product quality is the key to customer retention. - Building great culture within a team is 100% worth focusing on.

• Director of Partnership & Strategy · Jamn Marketing Lab01-01-2024

  After scaling my own start-up with an exit and helping enterprises grow their business in the corporate world, I decided my next step would be to build a team that helps businesses of all sizes grow. In only 1 year, we have grown other peoples businesses rapidly - and with it, our team has expanded! We are looking for new and exciting opportunities to join like-minded businesses as their growth partner!

• Co-Founder · Fusion Nutra03-01-2018 – 09-01-2021

  Fusion Nutra played in the cross space of functional and delicious foods. We created one of the most nutrient dense and delicious cookie dough protein bars. Key wins: - Partnered with the biggest fitness influencers in the USA. - Raised capital for product launch. - Sold out of initial product launch in 2.5 months. Lessons Learned: - The partnerships you create will either be the life blood of your business or a death sentence. - Manufacturing limitations are REAL. If you do not own your process vertically, you are on other peoples timeline. - Making a great product and having product market fit do enable you to sell a lot of product in a short amount of time.

Education

• Bryant UniversityDouble Major, Entrepreneurship & Psychology

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