Jimmy Ngo

About

An entrepreneurial marketing and product generalist with a proven track record in an agency setting building creator-driven brands and driving impactful results. My work has built creator-led brands which generate $100K+ annually and $650K in new business partnerships, showcasing my ability to combine creativity with data-driven strategies focused on consumer insights. With experience spanning marketing, branding, product, strategy, and operations, I thrive at working across teams to align efforts and deliver meaningful outcomes. Passionate about technology and creator economy, I excel at turning insights into growth opportunities and driving lasting impact.

Experience

• Marketing Manager/Operator for Creator D2C Brands · Unifan (Founder)05-01-2021

  ● Spearheaded go-to-market strategies for creator-driven brands, generating $100,000+ in annual revenue by aligning brand messaging with customer insights. ● Developed and executed comprehensive marketing campaigns, inclusive of strategies for social media posts, brand launches, and websites, ultimately boosting engagement and driving product awareness. ● Acted as the primary contact for creators, ensuring seamless communication and alignment with business goals during campaigns. ● Executed data-driven marketing email campaigns (Klaviyo, Mailchimp), inclusive of A/B testing, targeted segmentation, and building dashboards with Databox, enhancing campaign ROI.

• Growth & Email Marketing Manager · Dropshipping Stores (Founder)2016 – 2021

  ● Managed growth campaigns for DTC brands on advertisement platforms such as Meta, Snapchat, and Google ($80,000 in spend). ● Led creative strategy and execution of content strategies for DTC Shopify stores, including product descriptions, marketing assets, and advertising campaigns. ● Developed and executed data-driven email marketing campaigns using Klaviyo and Mailchimp, leveraging A/B testing, audience segmentation, and lifecycle marketing to increase open and conversion rates. ● Built and optimized automated email workflows, including welcome series, abandoned cart reminders, and post-purchase follow-ups, driving customer engagement and boosting retention metrics. ● Implemented SEO practices to optimize online visibility and drive organic traffic. ● Designed and executed promotional materials for social media and email campaigns.

• Associate Product Manager · PRPALS02-01-2024 – 12-01-2024

  ● Lead product and design initiatives for a mobile app, collaborating cross-functionally with engineers to deliver product features within scope. ● Conducted in-depth market research and competitive analysis, identifying key trends and opportunities that informed product strategy and feature prioritization. ● Led end-to-end product feature initiatives, including ideation, wireframes, high-fidelity prototyping, development oversight, and iterative testing, resulting in a streamlined user experience. ● Designed and developed 200+ intuitive and visually appealing mobile application screens using Figma and Adobe Suite, ensuring alignment with user needs and business goals.

• Creator Partnerships (Business Development) · Makeship2022 – 04-01-2022

  ●Managed client relationships and onboarded high-value influencers, driving $650,000 in new business and exceeding standard deal sizes by 435 (company’s average deal size is $6,000USD). ● Collaborated with marketing and product teams to align onboarding and marketing strategies, driving sustainable growth for campaign launches. ● Gathered and analyzed client feedback, relaying key insights to the product team to inform platform updates and new features aimed at improving client satisfaction and retention. ● Managed 5+ concurrent projects, ensuring seamless execution of campaigns across different client accounts.

Education

• Wilfrid Laurier UniversityBachelor of Business Administration and Management, Business Administration and Management - Accounting

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