Jan Villanueva

About

I’m Jan Villanueva, a seasoned creative professional with over 15 years of experience in content production, marketing, talent management, sales and team leadership. My career spans working with high-end and ready-to-wear fashion brands, managing influencer marketing campaigns, and producing premium content that has driven significant sales growth, including generating over PHP 300M for a startup. With a passion for storytelling and a proven ability to deliver results, I excel at creating scroll-stopping visuals, building impactful campaigns, and fostering collaboration across diverse teams. My goal is to combine creativity and strategy to elevate brand presence and drive measurable success.

Experience

• CREATIVE PROJECT MANAGER · ARTISANS HOLDINGS09-01-2023 – 12-01-2024

  ●Lead creative talent collaborations, and strategic projects, ensuring timely, on-budget delivery while maintaining high-quality standards. ● Develop and implement creative project roadmaps aligned with organizational goals, timelines, and budget constraints. ● Foster cross-functional collaboration across teams including marketing, social media, and creative, driving seamless execution across influencer programs and brand initiatives. ● Manage the company’s project portfolio, ensuring project objectives are met through robust KPIs, OKRs, and regular performance evaluations. ● Implement and refine QA processes, manage risks, and develop contingency plans to ensure success in brand-creator relations. ● Build long-term partnerships with creative talents and external partners, cultivating growth opportunities and maximizing video impact across platforms like TikTok and Instagram. ● Oversee the end-to-end management of creative talent relations, creative productions, ensuring that partnerships drive growth and meet key business objectives.

• SR AGENT & SALES/ACCOUNT MANAGER · ARTISTS AND COMPANY09-01-2013 – 09-01-2023

  ● Spearheaded influencer/ Creative talent campaigns and developed long-term partnerships with creators, contributing to significant growth in the agency’s talent and client base. ● Proven track record of scaling campaigns and improving KPIs ● Developed and executed sales strategies to achieve revenue targets and drive creator growth, fostering brand-creator relationships across diverse platforms. ● Collaborated with social media, PR, and marketing teams to execute campaigns, negotiate influencer contracts, and manage affiliate partnerships. ● Oversaw affiliate marketing deals, endorsements, and brand partnerships, leveraging data-driven insights to refine strategies and exceed client expectations. ● Led a team of sales agents, driving performance and building trust with clients through strong communication and relationship management skills. ● Identified new business opportunities, expanded the agency’s creator network by analyzing market trends, social platform developments.

• PHOTO AND VIDEO/ CREATIVE PRODUCER · ARTISTS AND COMPANY09-01-2013 – 09-01-2023

  ● Managed end-to-end production of photo and video shoots, ensuring alignment with creative direction, timelines, and budgets. ● Collaborated with stakeholders to develop concepts and managed production teams to deliver high-quality content. ● Negotiated costs, managed budgets, and ensured legal compliance and safety protocols for all shoots. ● Monitored production progress, providing direction to maintain schedule and budget. ● Delivered exceptional customer service, earning trust and satisfaction from clients.

Education

• De La Salle LipaBachelor of Science, Nursing

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