Jannexy Reyes

About

Hello there! 👋 My name is Jannexy Reyes and I'm a digital marketer. I am a first-generation student, graduating summa cum laude from the University of Central Florida with my bachelor's degree in Advertising and Public Relations. I have experience in social media, paid ads, email, SEO, SEM, CRM, and SMS. I've worked with several clients, extending over various industries, such as restaurants, construction, health and wellness, and startups. I am passionate about helping others succeed in their business and genuinely enjoy what I do everyday. When I am not working, you can find me roller skating or eating ice cream! 🛼🍦

Experience

• Senior Digital Marketing Specialist · Fusable02-01-2023

  - Manage social, programmatic, video, and audio ad campaigns (display, native, geofencing, CTV, radio, DOOH) including strategy development, execution, and analysis, achieving an average CTR of 0.42% and a minimum VCR of 70%. - Implement channel best practices and make data driven optimizations across targeting, bidding strategies, creative/ad copy, platform, publishers, landing page, keywords etc. - Maintained strong communication with team and management on project development, timelines, and results. - Oversee 100+ campaigns at a time that exceed a budget of $350,000, ensuring efficient pacing and maximizing ROI. - Implement and manage tracking tags to accurately measure and enhance campaign effectiveness. - Conduct experiments & A/B tests with a focus on campaign performance and innovation. Platforms used include: Google, StackAdapt, Vistar Media, Simpli.fi, Jira, Salesforce, Datorama Clients include: Bobcat, Boehringer Ingelheim, Caterpillar, Goodyear Tire & Rubber Co, Hubbard Feeds, Navien Inc, and Power Service Products

• Digital Marketing and Public Relations Specialist · Dementia Connection Institute01-17-2022

  - Manage five social media accounts, increasing the number of organic followers between 1.7% and 7% per month - Report monthly KPIs for social media and email, identifying insights and growth opportunities - Own the execution and optimization of email channel, from campaign-building within the ESP, to QA, testing, and deployment - Write blogs based on keyword research and applied SEO best practices to improve SEM - Cultivate new relationships with with industry leaders and prospective clients by strengthening communications and broadening reach - Build and maintain social media communities and became an advocate for the company in social media spaces, engaging in dialogues and answering questions - Optimize social media platforms and implement best practices for Facebook, LinkedIn, Instagram, Twitter, and TikTok

• Digital Marketing Specialist · Freelance01-17-2022

  - Develop and implement social media strategy that align with brand guidelines and voice - Plan, create, schedule, and publish monthly editorial content, including graphics, photos, video, and copy - Moderate and engage with user-generated content - Monitor social media trends and stay up-to-date with industry news and social media updates - Optimize social media platforms and implement best practices for Facebook, LinkedIn, Instagram, Twitter, and TikTok - Write blogs based on keyword research and applied SEO best practices to improve SEM

• Social Media Manager · Evolve Home Services08-01-2022

  - Create and manage social media accounts on relevant platforms. - Develop a monthly content calendar. - Create 3-5 pieces of content each week for each platform. - Post content to social media accounts. - Determine and monitor KPIs for each social media account. - Measure and track success of every social media campaign and post.

• Social Media Manager · The Ward Group

  - Develop a monthly content calendar for Facebook, Instagram, LinkedIn, Threads, and X - Create 3-5 pieces of content each week for each platform primarily using Canva - Build & schedule content in Loomly management platform for approval - Community/influencer engagement - Determine and monitor KPIs for each social media account - Measure and track success of every social media campaign and post

• Marketing Intern · Dementia Connection Institute08-16-2021 – 12-17-2021

  - Designed engaging graphics, videos, and copy for social media and email newsletters - Managed five social media accounts, increasing the number of organic followers between 1.7% and 4% per month - Developed social media strategies and researched new trends and industry news - Organized a strategic plan, using influencers and giveaways, to engage followers on different social media platforms, increasing total followers by 12.3% and accounts engaged by 248% in 5 months

• Digital Strategy Intern · 321 The Agency01-03-2022 – 04-22-2022

  - Develop, implement, and manage strategic creative plans and marketing tactics to help improve customer conversion rates and promote brand awareness - Set-up and optimize paid ads, including Facebook, Google, Bing, LinkedIn, Yelp, and programmatic ads - Draft reports summarizing month-to-month campaign changes, insights, and recommendations

• Marketing Intern · UCF College of Health Professions and Sciences01-19-2021 – 05-14-2021

  - Designed inaugural alumni e-newsletters for multiple units in the college to promote alumni engagement, averaging a 15% open rate, 33% click rate, and an increased subscription rate of 0.94% over a period of three months - Conducted primary and secondary research to draft articles and social media posts - Designed graphics for social media, newsletters, and web content - Implemented lead generation form that resulted in an increase of survey responses by 13%

Education

• University of Central FloridaBachelor's Degree, Advertising and Public Relations

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