Jason A.

About

A hybrid strategist, researcher, and creative, exactly what modern marketing needs today. Specializes in building brand relevance and trust through deep cultural research and translating complexity into credibility.

Experience

• Brand and Reddit Strategy · Lodematter2025-02-01 –
• Brand Manager · Colorado Governor's Office of Information Technology2023-05-01 – 2026-01-01

  Led brand strategy, narrative development, and public-facing communications for the myColorado platform and Colorado Digital Service, focusing on building public trust, clarity, and adoption for complex digital government initiatives. Developed and executed research-led communication strategies to increase awareness and credibility of myColorado and CDS initiatives on behalf of Coloradans. Conducted stakeholder interviews and qualitative research to distill complex policy, product, and technical work into clear, credible messaging. Used Reddit as a large-scale cultural and ethnographic signal source, alongside LinkedIn, social listening, and web analytics, to understand public sentiment, surface narrative risk, and identify trust-building opportunities. Wrote and edited platform-native copy across LinkedIn, Reddit, press releases, blogs, partner newsletters, and internal communications, ensuring accuracy, clarity, and audience relevance. Acted as a strategic partner to product, communications, and leadership teams to align narrative timing with product releases, initiatives, and public milestones. Monitored press coverage, community discourse, and social conversation to inform response strategies and proactive messaging. Built and managed segmented audiences in Salesforce to support targeted, data-informed communications. Oversaw marketing and communications spend across vendors, coordinating with finance, procurement, and agency partners to ensure efficient execution.

• Brand Strategist · Push102023-01-01 – 2023-04-01
• Brand & Donor Manager · Full Circle of Lake County2021-12-01 – 2023-01-01

  Developed Full Circle's first integrated communication and donor strategy. Migrated their web experience from WordPress to Squarespace for better usability and UI. Managed local and regional press relations. Created content for social and web that promoted and illustrated program impact. Managed daily operations from coordinating program vehicle maintenance to infrastructure basics like ensuring wifi connectivity remained constant (a challenge in rural Colorado).

• Sr. Brand Strategist · Plein Air Agency2022-05-01 – 2022-11-01
• Sr. Brand Strategist, Researcher · Fact & Fiction2016-08-01 – 2017-10-01

  Worked with clients such as Chili's and I and LOVE and You.

• Sr. Brand Strategist · Wunderman Thompson2015-05-01 – 2016-08-01

  Worked with clients such as T-Mobile and Microsoft.

• Research Lead, Brand Strategist · Crispin2013-05-01 – 2015-04-01

  Conducted ethnographic research for clients including Kraft Mac & Cheese (Hispanic), American Airlines, Fruit of the Loom, and Verizon Vehicle. Clients also included Domino's, Pearl Izumi, and Aspen Dental.

• Strategy Intern · Cactus2012-04-01 – 2013-04-01

  Worked with clients such as Bhakti Chai and Denver Zoo.

• Research Assistant · University of Colorado Denver2009-02-01 – 2012-08-01

  Focused on cultural geography, ethnobotany, and multicultural environmental education.

Education

• Metropolitan State University of DenverPsychology

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