Elizabeth Martyn

About

Navigating brands-who-care forward with clarity in Who They Are, so they can connect with the right people. CSR nerd. Mother of pets & plants | Artist | Nature-worshiper | Budding skier | Astrology enthusiast | Home chef | Thrifter | Spiritual Human BEing

Experience

• Brand Strategist, Freelancer · Alchemy Branding Co.2023-11-01 –

  Showcase your brand’s natural beauty With a keen eye for detail, I focus on identifying what makes your brand unique, and finding clear & creative ways to showcase that uniqueness throughout your branding & marketing. I work with clients to develop solutions customized to their specific needs. • Create or clarify your brand identity to stand out in your market • Build or refine your website to share your story and your unique difference • Grow & nurture your digital community with social media services that cultivate connection I also consult on brand strategy, identity, equity, and positioning projects.

• Fit Model · commando llc2023-09-01 – 2023-12-01

  Model for Commando’s Research & Development team

• Assistant Director of Philanthropy · World Learning2020-09-01 – 2023-01-01

  Brief: Develop tagline that distills the organization’s mission, decades of work, connects three distinct sub-brands (The Experiment in International Living, School for International Training, World Learning), and can be used for 90th anniversary campaign and beyond Delivered: Tagline of "One World, Learning" Also: - Wrote & designed all fundraising emails resulting in +20% email revenue vs prior year - 2x spring appeal revenue by showcasing tangible examples of donor impact - Interim managed Philanthropy team, closed $100k endowment gift & conducted EOFY analysis - Cultivated, closed & stewarded $100k+ in family foundation grants - DEI Committee member

• Assistant Brand Manager · New Chapter, Inc.2019-07-01 – 2020-09-01

  1) Brief: Infuse new brand identity into product packaging copy for all products Delivered: Multi-phase execution of product packaging copy updates for brand's entire product portfolio; clearly communicating each product's Who, What, How, & Who Cares according to new brand identity 2) Brief: Diagnose trends in claims vs sales over time for Perfect Prenatal; update product claims to speak to the Perfect Prenatal consumer Delivered: Humanized claims to speak to mothers about their baby’s healthy development instead of speaking to prenatal consumers about fetal development 3) Brief: Identify & connect with brand that can create sustainable, stylish pill organizer Delivered: Initiated brand partnership between New Chapter x S'well Also: - Managed DTC email & blog program; managed platform migration; program average email open rate: 25% - Led consumer research with the platform Suzy, utilizing survey capabilities to test brand refresh concepts, packaging, collateral, messaging, product innovations

• Marketing Coordinator · New Chapter, Inc.2018-01-01 – 2019-07-01

  Brief: Build brand awareness via content partnerships that highlight priority products Delivered: Managed content partnerships with What to Expect (drove 11MM+ impressions), MindBodyGreen (drove 8MM+ impressions) and Yoga Journal (drove 2MM+ impressions) Also: - Completed "New to Brand College"at P&G headquarters - Coordinated DTC email program; relaunched blog; program average email open rate: 20%

• Stewardship and Alumni Engagement Officer · World Learning2016-11-01 – 2018-01-01
• Gift Processor · World Learning2015-11-01 – 2016-11-01
• Data Entry Assistant · World Learning2015-07-01 – 2015-11-01
• Front of House · The Guilford Country Store2013-09-01 – 2015-06-01

  Learned the value of community connection, healthy food and local goods made with love, a "may as well"attitude, and a great playlist.

Education

• Union Institute & UniversityBachelor of Science, Leadership
• American University

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