Priya R

About

Strategic product marketing and GTM leader with over 15 years of experience leading product marketing, enterprise go-to-market strategy, positioning, demand generation, and sales enablement for high-growth B2B SaaS and enterprise software companies. Proven track record helping Series A–D companies define messaging and positioning, launch new products, accelerate pipeline growth, and scale enterprise marketing organizations. Combines executive leadership with hands-on operator experience shaping products and GTM strategy.

Experience

• Chief Marketing Officer · DataVisor07-01-2018 – 10-01-2023

  Led global marketing team for an AI-driven fraud and risk management platform serving fintech and financial institutions. MARKETING STRATEGY • Repositioned the company as a category leader in AI-powered fraud and risk management through a comprehensive global product relaunch and strategic messaging overhaul. • Partnered with product, sales, and executive leadership to define the target market, product offering and strengthen enterprise GTM execution leading to shift in revenue mix from 20% to 80% in the U.S. and EMEA markets. • Built and scaled a multi-functional marketing organization spanning product marketing, demand generation, digital, content, and AR/PR. PRODUCT MARKETING • Led product marketing efforts across messaging, competitive strategy, customer storytelling, analyst relations, and sales enablement. • Created compelling product narratives that increased visibility with industry analysts, media influencers including Gartner, Forbes, and Datos Insights. • Synthesized customer interviews, market research, and competitive intelligence to inform positioning, messaging, and product strategy. • Increased share of voice from less than 5% to more than 15% through strong PR strategy, thought leadership, analyst engagement, and executive visibility. • Acted as a company spokesperson through conference presentations, executive communications, customer engagement, and industry bylines. DEMAND GENERATION AND GROWTH • Built focused demand generation programs with differentiated messaging and positioning that consistently exceeded pipeline targets and improved marketing contribution to revenue growth. • Created and launched DataVisor DEFEND, a flagship thought leadership event that strengthened executive visibility and customer advocacy. • Showcased DataVisor across key industry tradeshows and events with speaking opportunities creating brand awareness and credibility.

• VP, Marketing · Feedzai01-01-2016 – 03-01-2018

  Promoted from Director of Product Marketing Led product and content marketing and GTM strategy for enterprise fraud prevention and risk products. • Led a team of 4 responsible for product and content marketing with responsibilities for GTM planning and execution, product positioning and messaging, content development, competitive analysis and sales enablement. • Supported double-digit YoY revenue growth through product positioning and messaging for enterprise risk and data science products in banking and ecommerce. • Led end-to-end go-to-market strategy for a major ecommerce risk product launch, including market segmentation, buyer personas, messaging, sales enablement, analyst engagement, and launch execution. • Developed company-wide messaging architecture and narrative framework aligning product, sales, executive communications, and marketing teams. • Improved messaging consistency by creating a library of core marketing content and sales collateral to support direct sales. Conceptualized and executed on new kinds of collateral to demonstrate technology leadership. • Tracked competitive activities and market developments to build and deliver differentiated content across all channels. • Managed content development with internal and external resources to drive digital acquisition strategies and build thought leadership.

• Sr. Marketing Manager · Adaptive Insights10-01-2014 – 12-01-2015

  Led the webinar program for demand generation and content marketing initiatives for enterprise planning and analytics software. Acted as a positioning and messaging SME for product teams. • Developed segmentation, messaging and campaign strategy to drive lead generation for new business through email channel - drove 38% Y: Y lead growth through webinars. • Conceptualized and executed the company’s first virtual event. Developed messaging, content and technology strategy to successfully generate over 1500 leads (3x average). • Drove creation of content marketing assets for webinars and white papers • Analyzed and reported on campaign performance to continuously improve effectiveness - Increased the quality of the leads with persona-based segmentation and messaging. • Collaborated with SDRs to increase conversion by prioritizing high quality leads for follow up. • Reduced operational overhead by 25% through automation and reduced cost by eliminating low quality third-party leads.

Education

• University of California at Berkeley – Haas School of Business, Berkeley, CAMaster of Business Administration, Strategy and Marketing
• University of Florida, Gainesville, FLMaster of Science, Decision and Information Sciences
• Holy Cross College/University of Madras, Tamil Nadu, IndiaBachelor of Commerce

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